On June 29, Shokz, the world's leading professional sports headphone brand, and the Tour de France, a century-old event, held an online Shokz x A.S.O. 2022 brand cooperation conference with the theme of "Sound for the Light". It was officially announced that Shokz has become the official partner of the Tour de France Greater China and the only officially designated sports earphones, and officially released the new OpenRun Tour de France co-branded sports earphones. After the meeting, Yang Yun, head of the Greater China region of Shokz, and Sissi Li, head of the China region of A.S.O., the organizer of the Tour de France, also accepted interviews from reporters.
▲ Yang Yun, head of Shokz Shaoyin Greater China Region
Reporter: Due to well-known reasons, domestic sports events and activities have been somewhat affected. As a professional sports headset, Shokz looks at the prospects and changes of the future sports market.
Yang Yun: We have a positive attitude and are still optimistic about the future development of the sports market. We even believe that this market will be bigger and better. During the stay-at-home period in the past few months, the most popular celebrity was Liu Genghong . During the most popular period, Liu Genghong wore Shaoyin sports headphones in front of the live broadcast screen and led tens of millions of netizens to dance aerobics . What this reflects is people’s concrete pursuit of fitness and health.
In 2021, the State Council issued the "National Fitness Plan" plan, which mentioned that by 2025, the proportion of people who regularly participate in physical exercise will reach nearly 40%. Health and exercise have become almost universal topics. And as the post-95s and post-00s generations become the mainstream of new consumption trends, traditional sports methods have expanded from running, fitness, and swimming to cycling, skateboarding, rock climbing, Frisbee and other colorful forms.
As a professional sports headset brand, one of the key factors for Shaoyin's success is that it can quickly adapt to changes in the times and needs, and be close to consumers' sports habits and scenarios, and carry out a comprehensive service upgrade for sports enthusiasts.
Take the products released by Shaoyin this year as an example. Whether it is OpenRun Pro or OpenRun, they are designed based on our changes in consumer exercise habits. On the basis of maintaining Shaoyin's excellent product strength, it has been improved in sound quality, battery life, interactivity and other aspects. It is more suitable for a person to enjoy the dual fun of sports and music while ensuring sports safety.
The future sports marketing is not only a market behavior, but also has a sense of mission and nobleness for national health, and should also receive more attention.
Reporter: Due to various factors such as protection and warmer weather, the bicycle market in various cities has been booming recently. For Shokz headphones, which focus on professional sports tracks, will they open an independent product line for cycling? And is it functionally different from other scenarios such as running?
Yang Yun: Cycling is one of the few sports that can perfectly combine commuting with physical exercise, without being limited by time and space. Shaoyin’s investment in the field of cycling is the same as running, and she has devoted many years of hard work and energy. As a professional sports headphone brand, Shaoyin has been cooperating with a number of leading cycling media and sports media at home and abroad such as Meiqi, Cycling, CHAMPION, Cyclist, CyclingWeekly, etc. to carry out themed cycling and product evaluation cooperation.
Last year's Tokyo Olympics had just concluded. Shortly after the Olympic champions Angel Angel and Bao Shanju of the track cycling women's team sprint returned to China, Shaoyin joined hands with "Sports Illustrated" to immediately invite them to take a photo of the cycling event. Movies and VCRs. Not long ago, Shaoyin also became the only designated sports headphone sponsor for the 21st Tour of Qinghai Lake International Road Cycling Race.
In addition, as a professional sports headset brand, we have always been deeply involved in cycling enthusiasts. In cycling communities across the country, we launched the #Shaoyin Accompanying Cycling More PRO# campaign, inviting cycling enthusiasts from all over the country to participate. Participation. So far, nearly 7 million Weibo netizens have viewed and followed this event.
For Shaoyin, who specializes in sports earphones, we are passionate about technological upgrades and acoustic innovation. We are also willing to try and develop cutting-edge acoustic technologies in various routes, and launch more products that meet the needs of riding scenarios and adapt to Related products needed by cycling enthusiasts.
Reporter: How does Shokz Shaoyin view the emergence of new competitive technologies in the sports earphone industry, such as "directional acoustic technology" and so on?
Yang Yun: Shaoyin brand has been focusing on acoustic technology innovation since its establishment, and has been sparing no effort to develop various advanced acoustic technologies. From the perspective of improving user experience, we are very willing to try various new technologies, but there is a premise: that is the "open ears" that Shaoyin has always insisted on.
In fact, sports headphones have always lacked a clear definition, but due to Shaoyin’s efforts, the definition has become more and more clear in recent years: open listening, comfortable and stable wearing, high protection standards, long battery life, these elements This is not only what Shaoyin hopes to guide, but also what users need very much.
As a pioneer in the professional sports earphone category, Shaoyin hopes to continuously improve the experience of using sports earphones. Shaoyin's in-depth insight into the sports market and people has created a new category concept of open listening. In the future, Shaoyin will continue to develop all acoustic technologies that support open listening. After all, the DNA of acoustic technology innovation has always been engraved in the corporate genes of Shaoyin Technology .
▲ Sissi Li
, head of China region of Tour de France organizer A.S.O. Sissi Li
Reporter: What do you think of the popularity of cycling in China during this period?
Sissi Li: Cycling is actually just one of the options for outdoor fitness exercises, just like hiking, long-distance running, mountain climbing, etc. But what really makes cycling popular is the low-carbon and environmentally friendly travel methods advocated in recent years. Especially in cities where young people gather, cycling is not only a way of commuting, but also a sport and a lifestyle that is not limited by time and space. Cyclists ride in groups according to different models, routes, etc., and even realize a very important social function, which can be said to be meaningful to urban young people. This is also the main reason why, in our opinion, cycling has become more and more popular recently.
Reporter: What did you look for in choosing to deepen cooperation with Shokz?
Sissi Li: One aspect of our deepening cooperation with Shaoyin is Shaoyin’s profound insights in the field of professional sports. On the other hand, they are interested in Shaoyin’s leading advantages in the field of acoustic technology and innovation. Before Shaoyin, we had almost never heard of consumer electronics products that were positioned as "professional sports headphones" on the market.
Shaoyin has switched its brand image from technical to scene-based. It no longer educates or even convinces users through complicated technical terms, but allows users to exercise themselves through a different experience of "open listening" The use and experience in the scene have made the image of "professional sports headphones" increasingly popular, and Shaoyin has also received more recognition from the market, users and partners. It is easy for us to see people riding while wearing various Shaoyin professional sports headphones in daily life riding scenes. This is also the success of Shaoyin that we recognize.
