Recently, Samsung mobile head Lu Taiwen publicly stated in an interview that the Samsung Note series will appear in the form of Samsung Galaxy S Ultra in the future. In other words, everyone should not expect that there will be no new models in the Samsung Galaxy Note series. The real flagships in the second half of the year will be the two folding screens of the Samsung Galaxy Z (F) series.
If you don’t believe it, take a look at the sales summary of Samsung Note series in recent years. We can see from it that the sales volume of Note series is around 10 million units every year. For example: 10.3 million units (Note8) were sold in 2018, and 7.5 million units (Note20 series) were sold in 2020. Industry forecasts sales of Samsung Galaxy S22 Ultra in 2022 will be 10.9 million units.
It can be seen from this table that the sales of Samsung Galaxy Note series are indeed declining year by year. After switching to S Ultra series, the sales volume in the first year did not appear, perhaps because the official did not announce it. But in the second year, it was immediately predicted that the sales volume would reach 10.3 million units. This was the sales volume of the Samsung Galaxy Note8 series that year.
So speaking of Lu Taiwen to kill the Note series is not a temporary craze, but is determined by the laws of the market. Sales of the Samsung Galaxy Note series are declining year by year, and those who remain will not play a big role. It is better to directly cut off the development of folding screen mobile phones. Judging from the current situation, Lu Taiwen's decision is correct. Because the annual sales of Samsung's folding screen mobile phones have exceeded the sales of the Note series that year, it has fully supported the Samsung flagship market in the second half of the year. And it has led the development of folding screen mobile phones in the field of smartphones, unlike the Note series that led smartphones into the era of large screens.
Only this year due to the early commercialization of Snapdragon 8+, and Samsung Galaxy S22 series is based on Snapdragon 8, in the second half of the year Samsung lacks a regular flagship to compete with other brands. After all, the performance of Snapdragon 8+ is much better than that of Snapdragon 8. The industry even said that it is not like an SoC designed by the same brand. Changing the foundry will bring such a big effect. Samsung will regret it again...
