years ago, in the global high-end mobile phone market, Huawei mobile phone had a market share of up to 17%, forming a three-legged confrontation with Samsung and Apple .
Since Q4 of 2020, due to the United States implementing a series of restrictions on Huawei , TSMC cannot produce Kirin chips for Huawei due to the use of American technology. Huawei's mobile phone business, especially in the field of high-end mobile phones, has seen a very serious decline in market share.
Since the development of Huawei mobile phones, the big brother of domestic mobile phones in the past, has been limited, other domestic mobile phone manufacturers have also seen the gaps left by domestic high-end mobile phones and have made efforts to enter the high end. Now, 2 years have passed, have friends succeeded in taking over Huawei mobile phones and competing with Apple and Samsung?
The just-concluded 618 shopping carnival gave us the answer:
Apple defeated all domestic mobile phones with just one iPhone 13. The sales of all domestic mobile phones on the list are not as good as the sales of Apple iPhone 13. It can be said that they have been slapped in the face again!
After Huawei, China’s high-end mobile phone market has basically been dominated by the iPhone. Such a huge gap shows that friends in the field of high-end mobile phones still have no ability to fight back.
In addition, according to data released by well-known market research institutions, the ranking of global high-end mobile phone brands in Q1 2022:
1, Apple, share 62%, up 5%
2, Samsung, share 16%, down 2%
3, OPPO, share 5 %, up 1%
4, Xiaomi , share 4%, no increase or increase
5, vivo, share 3%, no increase or increase
6, Huawei, share 3%, down 6%
Through this set of data, we can It can be seen that the market share of high-end flagship mobile phones (statistics are mobile phones above US$400) that Huawei has lost has basically been eaten up by Apple.
In fact, the reason why domestic mobile phones failed to hit the high-end market is also very simple.
has nothing really of its own.
core hardware, mobile phone processor is American Qualcomm ; operating system, Android is American Google ;
In contrast, the A series processor of Apple iPhone is self-developed, and the IOS operating system is self-developed.
I would like to ask, how much difference can the so-called domestic high-end mobile phones make by tinkering with other people's products?
Previously, Huawei used its own efforts to fight against Apple. As a result, when Huawei fell, its friends not only did not get a share of the cake, but fell further behind.
Now it seems that Huawei Kirin chip and Huawei Hongmeng OS are the hope for domestic mobile phones to go high-end.
But why don’t our friends use it?
Let’s not talk about Huawei Kirin chips for now. As we all know, high-end Kirin chips cannot be freely produced for the time being; what about Huawei Hongmeng OS?
The editor’s analysis is nothing more than the following three reasons:
1. Worry that Huawei is both an athlete and a referee
To give a simple example, due to the flaws of the Android system currently used by various mobile phone manufacturers, there is no unified push management mechanism, although it is messy. , but all mobile phone manufacturers can grab traffic. At most, users will be affected, and the mobile phone will easily freeze when using it.
However, if Hongmeng OS is used, Huawei will definitely manage message push in a unified way, and mobile phone manufacturers will definitely be worried that they will be at the mercy of Huawei.
In fact, the editor feels that this kind of worry is completely nonsense. In business, as long as everyone agrees on the profit distribution mechanism, then the majority of users can benefit and reduce phone lags. In this way, it can also become a powerful weapon to compete with Apple's iPhone.For details on
, please refer to the editor’s previous article “Why can’t an Android phone with 12G memory beat a 4G iPhone?” 3 reasons, all hitting the mark, showing no mercy》
2． Worrying about the immature ecosystem of Hongmeng
was understandable when Hongmeng OS was first launched, but now, there are more than 400 million Hongmeng OS terminals, and more than 4.5 million developers have participated. Hongmeng OS has successfully survived, and it has survived quite well.
At the beginning, Hongmeng was a new system after all, and the ecological environment of the software was insufficient. Therefore, in order to make up for this shortcoming, Hongmeng also chose to be compatible with Android applications.
However, in the later version of Hongmeng 3.0, Huawei chose to delete all code from Google and will enter a new era. After doing this, Hongmeng can become completely independent and avoid many uncontrollable risks later.
Friends and merchants no longer need to worry about this.
3. It’s just that they don’t want to bow to their domestic counterparts.
can let American companies such as Qualcomm and Google hold its own neck. Why can’t it use the systems of domestic counterparts? How can this be considered saving face?
is written at the end,
If domestic friends and businessmen can pick up the group and twist it into a rope, what does Apple and Samsung matter? !
has been abused by Apple over and over again. Friends and businesses should see the reality clearly. Huawei Hongmeng OS is the hope for domestic mobile phones to go high-end.
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