In January of this year, Honor released the first mobile phone after leaving Huawei—Honor V40. Because it will completely "break up" with Huawei, Honor V40 chooses not to use Kirin cores and is equipped with MediaTek's Teana 1000+. chip. A Dimensity 1000+ mobile phone costs 3599 yuan, although the Honor V40 uses a 120Hz high refresh screen and a 50-megapixel super-sensitive main camera, it is still defeated.
Honor also knows that Honor V40 will not be popular, so it only prepared this model, not even the Pro version. At the beginning of this year, it was reported that Honor is developing a mobile phone equipped with Qualcomm's flagship chip. As time goes by, this new flagship series will soon meet with us, that is, the Honor 40 series !
According to Honor's plan, the Honor 40 series will target the Huawei Mate series, and the Magic series will be launched in the second half of the year against the Huawei P series.
Industry insiders broke the news that both the Honor 40 series and Honor Magic 3 are already under development. Among them, the Honor 40 series will most likely not use Qualcomm’s current top-level Snapdragon 888 chip , and Magic3 will definitely be equipped. Snapdragon 888 chip.
This decision is undoubtedly painful and will greatly weaken the competitiveness of the Honor 40 series, but like the Honor V40, there is no way.
The reason is that the Honor 40 series will be released in the middle of this year, and the release time of Honor Magic 3 is a few months later.Towards the end of the year in the second half of the year. It used to be based on Kirin chip research and development. After switching to the Snapdragon chip, it takes a long time to adapt and optimize before it can exert the strongest strength of the chip. There is too little time for the Honor 40 series, so it can only be optimized. The less difficult sub-flagship chip, such as the Snapdragon 870.
According to the number of models of the previous generation model Honor 30 series, the Honor 40 series will also have three models: Honor 40, Honor 40 Pro and Honor 40 Pro+. But if the Honor 40 series cannot be equipped with the Snapdragon 888 chip, then the number of models may be reduced to two, cutting off the "super-large cup" Honor 40 Pro+.
Before the launch of the Honor 40 series, Honor's market share is declining sharply.
Honor has not released a new product in the months before and after leaving Huawei. The Honor V40 is not stocked or sold well. Strong11strong's market share has dropped from the second largest domestic market at its peak. As of today's sixth place , its market share is less than 1/4 of that of its old rival, and millet . Faced with this dilemma, the glory that has always been smooth and smooth, must come up with some explosive items to redeem the market.
Glory insiders said that Glory's goal this year is to return to its peak market share of 15-16% by the end of the year, and its long-term goal is to become the number one in China. After lacking the trump card of Kirin chip, Honor wants to do this, only to continue to exert its strength in technology, and at the same time, the pricing must be in line with Xiaomi, otherwise it will be like Honor V40, and it will be difficult for consumers to pay for it. Pay the bill.
If the Honor 40 series really cannot use the top Snapdragon 888 chip, but instead uses the Snapdragon 870 chip, or Dimensity 1200, then it is difficult to call it a "flagship machine." Only relying on the flagship model of Honor Magic 3 in the second half of the year is not enough to help Honor hit the high-end market.
Honor 40 series equipped with Snapdragon 870/ Dimensity 1200 chip,How much do you think is appropriate to sell?
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