November MPV sales rankings are freshly released. Wuling Shenche Hongguang once again sits firmly on the top of the sales championship, selling 33,820 units. Buick GL8 followed closely with 18,196 units, and ranked third. Wuling Capgemini sold 6,837 vehicles in the first month of its listing, which is a dark horse in sales.
If the above three MPV models are models of domestic success, then there is one MPV whose performance is disappointing, it is the prestige of Volkswagen. Weiran was listed in May of this year. Data shows that in November 2020, Volkswagen Weiran's sales ranking has fallen out of the list by twenty. The sales volume is only 946 units, three-digit numbers, less than a thousand units!
, before the launch of Volkswagen Weiran, many people believed that Weiran was able to uphold the MPV overlord Buick GL8 in terms of size, power or brand. But the reality is often so cruel, not to mention Weiran's sales surpassing Buick GL8, together with the door Touran , it can only win by about a hundred units of data.
In other subdivisions, Volkswagen has no shortage of successful models. Even in a market where hatchbacks are unpopular, Golf and POLO are still sought after by consumers. Why in the field of MPV, Volkswagen's "masterpiece" has fallen so much? Today, Brother Jiang came to have a good chat with everyone.
1. The price/performance ratio is not high enough.
Looking at the entire joint venture MPV market, you can basically find those popular joint venture MPV models: Buick GL8, Honda Odyssey, Ford Toureo, etc. The starting prices are basically improved below 240,000. As a latecomer, Volkswagen Weiran has a starting price of 286,800, which is nearly 50,000 more expensive than its competitors.
Although the market terminal has a certain discount, but look at the power configuration, Volkswagen Weiran uses a high and low power 2.0T engine, the low-power version has a maximum power of only 186 horses and a peak torque of 320Nm. In contrast, the power of such specifications seems to be difficult to support its higher entry price. You know, in the MPV field, the public "halo" does not have much aura.
2, unreasonable space allocation
purely from the perspective of size, the Volkswagen Weiran is obviously larger than the Buick GL8, which is obviously a very attractive bright spot for consumers with large MPVs. .
However, data is one thing, actual experience is another. After actual comparison, it is found that Weiran’s actual riding performance is indeed inferior to Buick GL8, especially the high platform which causes inconvenience in getting on the car, and the third row compressed to create a large tail compartment, which has dissuaded a lot of consumption. By.
Of course, for these two points, Volkswagen also gave two plausible reasons: First, Weiran shares the same chassis with Tourang, so it will look more atmospheric and attract more attention. It's better; second, most of the MPV tail compartments on the market are not enough space, which is not practical enough for people who need to carry a lot of things. Obviously, consumers voted with their wallets.
3, Buick GL8 is hard to be shaken, Toyota Senna , Kia Jiahua is about to hit
in the same period when the Volkswagen Weiran is listed, Buick GL8 has also undergone a facelift, whether it is GL8 land business class or GL8 ES version, Various degrees of optimization and promotion (face change, additional distribution, etc.) have been carried out internally and externally. Two generations of the same strategy, plus a version of Avenir to raise the brand image, GL8 guide price from 232,900 yuan to 529,900 yuan, it can be said that the upper hand will force Wilfa, the next Odyssey, it will not put the public's prestige. Ran in the eyes.
A new generation of Buick GL8 ES Lu Zun (GL8 ES)
Buick GL8 Land Business Class
Moreover, with the gradual maturity of the domestic household MPV market, those powerful MPV models will also be introduced one after another. Such as Toyota Senna, Z1z Kia Jiahua Z2z, Nissan Serena, etc. are also planned to be produced in the next year. Seeing that so many hard currencies are about to hit, Volkswagen Weiran does not have too much appeal.
is the so-called freezing three feet, not a cold day. With the rise of young consumers, the public's brand aura is no longer the same as it was in the past. At this time, it is obviously unsustainable to continue to play high. The sluggish sales may be temporary. This is not terrible. The terrible thing is the unwillingness to change. Perhaps the public should hurry up. There will be more and more competing products in this market segment next year. Even if they want to change by then, I am afraid they will be unable to recover!
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