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Last Sunday, the 14th Wenzhou International Automobile Expo 2020 (hereinafter referred to as the Auto Expo) came to an end at the Wenzhou International Convention and Exhibition Center. There are more than 60 models of mainstream brands in this year’s auto expo, in four days Attracted 48,000 people to visit the exhibition to buy cars, and the number of people who visited the exhibition online and offline exceeded 100,000. The initial reshuffle of the auto market resulted in a huge difference between the "ice and fire"
. Before 2018, the domestic auto market, especially the independent auto companies, has already Reached a peak, a large number of new independent brands and new car manufacturers have emerged, wanting to dig a pot of gold in the so-called "blue ocean" of the domestic auto market. During this period,
also achieved the peak of the Wenzhou auto market. Popular niche brands such as Junma, SWS, Bisu, Hanteng, Yingzhi, Qoros, Mustang, etc. have appeared and displayed at the Auto Expo. The number of brands at the Expo has reached a historical peak.
Since then, the growth rate of the auto market has continued to decline, until the second half of 2018, the domestic auto market started a downward trend. In the constant decline, the shuffle of the entire industry is unstoppable.
This year, the outbreak of the new crown epidemic has given the market a "crit" and also made the shuffle results appear.
In the first half of this year, Zotye was reported to have lost 11.19 billion yuan in net profit and was unable to produce National VI models; Nazhijie withdrew from the mainland market due to its own reasons; and more than 38 auto companies dropped more than 50% in the first five months of this year.
arrived at the scene of this year's Auto Expo, and the result of the reshuffle was even more visible. Popular and unpopular brands had previously presented "two ice and fire." The booth area of the veteran and popular luxury brand Mercedes-Benz reached nearly 1,000 square meters, and the Tesla booth was always overcrowded. GAC Toyota completed 386 orders on the spot. The vast majority of unpopular brands withdrew from the competition. Most of them either withdrew from Wenzhou or were unable to participate in the exhibition. Among them, there is no shortage of veteran car companies such as Yueda Kia and Dongfeng Renault. The reshuffle ending has begun to appear.
New energy vehicles continue to be stable. Popular models have become “net celebrities” in the auto market.
In recent years, with the strong support of policies, the proportion of new energy vehicles in the market has also increased. Although brands such as Bojun, Byton, and Qiantu are in a dilemma during the reshuffle, most brands are still stable.
This year's Auto Expo has opened up a special new energy vehicle transfer zone, including Tesla, GAC New Energy, Chery New Energy, Weilai Automobile, R Automobile, Geometry Automobile, Euler Automobile, BYD, Yundu Automobile Many new energy vehicles gathered at the scene. The new energy exhibition area has always attracted many consumers to stop. Especially popular brands such as Tesla, Weilai, and Euler.
In October of this year, Tesla has just ushered in a wave of official price cuts. The price of the subsidized domestic Model 3 standard battery life has dropped to 249,900 yuan, which is almost the same as the price of a mid-to-high-end fuel car. This price cut also made Tesla a "net celebrity" model. In four days, Model 3 became the most watched vehicle in Tesla's booth. At the organizing committee’s car purchase package collection point, all prospective Tesla owners who come to receive the package purchase models are Model 3. In addition, new energy vehicles with Internet celebrity qualities such as Weilai ES6 and Great Wall Euler have attracted much attention from consumers on the scene of this auto expo.
New forces in car-making have changed the way of buying cars. Online ordering of car-watching has become a new fashion
. In the past five years, with Tesla’s online car-building trend, a large number of new car-making brands have been born. These brands rely on the Internet, and there is often only one dealer in a city, not even a 4S shop. Consumers usually only place orders through online car viewing. After all, cars are large consumer goods. For most consumers, they can't even see real cars, and it is difficult for them to place orders with confidence.
"Because we have seen the enthusiasm of new car-making forces and the difficulty of consumers, in recent years, we will try our best to invite these new car brands to participate in the Auto Expo." The organizing committee staff told reporters. As a result, in recent years, the auto expo, such as Tesla, NIO, Geometry, Leading, Weimar and other popular new car manufacturers will often exhibit on the scene.
In this way, consumers watch the car at the car expo and then place an order online via mobile devices, which has become a different scene of the car expo in recent years.
"From time to time, we can see that the staff of Tesla or Weilai takes the tablet computer to fill in the order and leads their customers toThe organizing committee came to receive the car purchase package. "The organizing committee staff said.
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