On July 27th, Evergrande Health issued an announcement, officially changing the company name to "Hengda Automobile", which marked that the main business of Evergrande Health has become a new energy vehicle, and also marked Evergrande has taken a solid step in building cars.
On August 3rd, Evergrande Automobile Group released six new energy models with the brand name "Hengchi" in one go.
恒驰1-6
According to the official introduction of Evergrande Group, the naming method of these six cars is brand name + serial number, is 恒驰1-恒驰6 .
The six models cover all levels from A to D, as well as passenger car models such as sedan, coupe, SUV, MPV, and crossover.
It is reported that the six cars unveiled this time were built by world styling and design masters such as Anders Warming, Michael Robinson and Maruyama Gonggu.
Among them, Hengchi 1, 2, and 4 were designed by former BMW designer Anders Warming. Michael Robinson, who was the design director of Fiat and Broadcom, was responsible for the design of Hengchi 3.
With the release of six cars, the brand-new logo of "Hengchi" was also unveiled for the first time.
According to the official explanation, constant in the word "Hengchi" symbolizes eternity and a long-lasting foundation; Chi means speeding and moving forward. Hengchi, the will and persistence, gallop the world.
However, after hearing Hengchi’s brand slogan "Everlasting and driving the world", I felt that adding a sentence of "Great Fortune Motorcycle" at the end was the end.
Harm! It's all caused by "Winning the World, Universiade Motorcycle."
Hengchi car brand LOGO
The car logo design of "Hengchi" car is different from that of many new energy brands. Other car manufacturers will consider themselves when preparing to develop new energy vehicles. The 3D car logo was transformed into a lighter and simpler flat style, and "Hengchi" adopted a more traditional design idea.
Variety of new energy logos (you can find news about these logos at the end of the article)
The Hengchi car logo is framed by a hexagon with a golden frame inlaid with a roar的金华南虎, one of the paws is pressed underneath it looks like an earth pattern with latitude and longitude.
Hengchi car brand LOGO
The overall car logo is composed of gold, blue and red.
The golden border and the sharply contoured South China Tiger with strong texture. The back of the South China Tiger is the blue sky, while the part of the earth below the tiger is red.
This seems to conflict with the green and environmental protection advocated by new energy.
恒驰汽车品牌LOGO
In the font design, the Chinese "Hengchi" and the pinyin letters "HENGCHI" both adopt the variety style in the Hengda Group corporate brand LOGO.
Some netizens joked that seeing this LOGO feels like a special car for the Evergrande football team.
Because
Next, let’s enjoy the Hengchi 1-6 which is built by the world's styling and design masters!
恒驰1-6 Promo
恒驰1：
恒驰1
恒驰1
恒驰1 Promotional Video (Cantonese Version)
恒驰2：
恒驰2
恒驰632
恒驰 2 Promotional Video (Cantonese Version)
恒驰3：
恒驰3
恒驰304a7d
Hengchi 3 Promotional Video (Cantonese Version)
恒驰4:
恒驰4
Hengchi 4 Promotional Video (Cantonese version)
恒驰5:
恒驰5
恒驰5
Hengchi 5 Promotional Video (Cantonese Version)
恒驰6：
恒驰6
恒Chi驰6
Hengchi 6 promotional video (Cantonese version)
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