1. Tesla’s first price cut this year?
According to the report of Beijing News , on October 24, Tesla's official Chinese Weibo showed that starting from now on, the selling price of Model 3 and Model Y in mainland China will be adjusted, with the maximum price reduction reaching 37,000 yuan.
"We started preparing for posts since 7:30 this morning. Now the official website is paralyzed and we can only place orders through the intranet." Early in the morning of October 24, Tesla sales frantically browsed the news of price cuts in their circle of friends.
Beijing News Beike Finance reporter sorted out that Tesla raised its price four times from March to June this year, and the highest increase in Model Y reached 20,000 yuan. Since September, Tesla seems to have entered a price reduction channel, from a discount of 8,000 yuan through an insurance company to a direct price reduction mode.
As the end of the year approaches, Tesla's sales anxiety is becoming more and more obvious. In the first three quarters of this year, Tesla delivered more than 900,000 vehicles worldwide, while the sales of BYD has exceeded 1.18 million, aiming at the global sales of new energy vehicles. After
's price increase in succession in March and June this year, Tesla has seen its first official price cut this year. Among them, the Model 3 rear-wheel drive version, which was originally the lowest-priced model on sale in China, dropped from 279,900 yuan to 265,900 yuan. The rear-wheel drive version of another main car Model Y has dropped from 316,900 yuan to 288,900 yuan. Not only that, the price of Tesla models on sale was reduced by 14,000 to 37,000 yuan respectively.
Regarding the discount intensity, Tesla salesman Xiao Wu told the reporter of Beike Finance that the real price of Tesla Model Y has never been less than 291,000 yuan.
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2. How does the internal Tesla impact the new energy track?
We see Tesla's large-scale price cuts at this time. Many people will be surprised. Tesla's large-scale price cuts at this time. Where is its market logic? How should we analyze the market development of the entire Tesla?
First of all, Tesla promotes the development of its own business through price strategy , which has actually become a general trend in its overall market development. With the development of Tesla in recent years, Tesla has actually built an advantage system for its own long-term market development. In this system, Tesla has actually continuously improved its market competitiveness, and built its own brand influence through high-end models, while constantly using price reduction to promote its own long-term sustainable development. Therefore, we can say that for the current Tesla, it has formed a strategic system where high and low prices match and coordinate with each other. In this strategic system, Tesla's competitiveness has been continuously improved, thus forming its differentiated competitive advantage.
Secondly, let’s take a closer look at the development of the entire Tesla market. The current Tesla is actually constantly promoting the emergence of its scale economy . From the perspective of the long-term market development system, Tesla is constantly pushing itself into a fast lane of rapid development. Through its own business expansion, it will continuously improve its scale economy in the process. Using some relatively strong production capabilities such as Chinese factories to continuously improve one's production level and then reduce one's own production costs. Therefore, for Tesla, it has enough strength and ability to continuously improve its market development, so as to truly reflect its own business advantages. This is the confidence of Tesla's current price reduction.
Third. For Tesla, it adopts this price reduction system, which actually has certain market risk extreme pressure. This extreme pressure is that Tesla is constantly providing cheaper products to the market. In fact, for new car-making forces in China and various new energy vehicle companies, it has certain market pressure, so that these companies can realize that if they cannot continuously reduce their production costs and improve their production efficiency, they are likely to be eliminated by the market. After all, even Tesla is so cheap. How other new car-making forces can further surpass Tesla in brand power and products has become the biggest problem. Therefore, for the current entire market, Tesla's series of performance is more worthy of our attention. How to deal with new domestic car-making forces has become the most critical thing.
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