Porsche 's "kitchen knife" has not yet faded, and Ferrari 's windbreaker is here again.
Recently, the topic of "Ferrari sold windbreakers in China for 44,500 yuan" has become a hot search. Ferrari opens China's first official clothing online store. The most expensive one is a gray women's mid-length trench coat with a price of 44,500 yuan and will be pre-sale on October 24. Coincidentally, Ferrari's first SUV will also be released in China on the same day.
Whoever takes advantage of whom's popularity is obviously not important.
What’s important is, are these “non-car” luxury equipment really “luxury”?
It is reported that Ferrari announced the launch of its first high-end clothing series in June last year, officially entering the fashion industry. In the same year, Ferrari opened a flagship store in Beverly Hills, Los Angeles, USA, selling only clothes but not cars.
Ferrari's windbreaker is obviously better in practicality than Porsche's "kitchen knife" and more in line with the positioning of "luxury goods". But it is not easy for ordinary people to understand what kind of business these car giants should do. As early as 1972, Porsche established the Porsche Design brand. The brand is known for selling accessories such as sunglasses, pens and watches.
Similarly, in order to deepen people's awareness of its quattro, the Audi running shoes quattro sneaker was officially released in June last year. In the same year, the luxury car brand Mercedes also launched Mercedes Originals with the theme of "Originals".
Whether it is a joint brand or a self-created trendy brand, luxury car brands are already having fun. Perhaps, some of the products they launched may not be able to control if they are given freely.
Italian supercar brand Lamborghini and Supreme launch a joint clothing. Taking the brand classic logo as the main design element, we will use the most original, simplest and most direct method to tell everyone: we have cooperated! The huge Supreme street-style logo paired with the same huge Lamborghini logo is so ostentatious!
China's Hongqi brand, find Li Ning , which is also the light of domestic products. Hongqi + Li Ning has been shining in recent years. It not only appeared in the International Fashion Week, but also changed the public's original perception of the brand. The two brands Hongqi and Li Ning are classic domestic brands that have accompanied generations of growth. The two jointly launched a joint clothing series in 2018, which instantly made headlines and became a hot topic.
The joint brand of luxury goods and cars is awesome. We can actually understand what kind of products it launches. Anyway, for netizens who are watching melons, they are more concerned about "who bought it!"
must first be a loyal user and fan user of those car brands. The user base and fans of these luxury brands have strong purchasing power, and they agree with the brand philosophy and even regard these brands as part of their lives.
Secondly, it is those professional buyers and scalpers. Many of the cross-border products launched by luxury goods such as
are limited editions, and they also pursue scarce marketing and hunger marketing. Therefore, many professional buyers, industry practitioners, such as second-hand luxury goods merchants, and even scalpers will also enter the market.
You should know that luxury brands often sell goods in the form of distribution, and some of their cross-border products are also used for distribution or set certain conditions. Scarcity determines their value. Among them, there are speculative destinations, just want to make a profit.
In addition, how can internet celebrity products be less involved? Some limited edition or cross-border products launched by luxury brands have also attracted the attention of a large number of internet celebrities, among which some internet celebrities will also buy them.
No matter what, buying is the freedom of consumers. I personally am just curious, if I wear a Ferrari windbreaker, a Lamborghini bag, an Audi shoes, and a Porsche knife... How many luxury cars do I need to buy such a fashionable trendy man!
Xiaoxiang Morning News reporter Mao Chuan
News clues and leaks channel: Download the "Chen Video " client for the application market and enter the "Chenyi Help" special topic; or call the Chen Video News Hotline 0731-85571188.
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