The joint venture between Honda and Sony has attracted the interest of Honda dealers in the United States, and they also hope to become the dealer of this joint venture.
Honda Auto
According to Reuters , although Sony Honda Mobile previously clarified that their vehicles will not be available until 2026, this did not stop Honda's dealers in the United States from expressing their interest in becoming a joint venture dealer.
Sony Honda Mobile said in a recent press release that its luxury cars will be equipped with a software-based subscription service. Nevertheless, the company repeatedly pointed out that their focus on automotive design is software products first. The company claims the vehicles will have L3 autonomous driving capabilities, but their other software products are still unknown.
As information about their new vehicle software and design methods is released, many people expect their sales model to be similar to Tesla . But some Honda dealers disagree. They said, "The best way to develop is to cooperate with dealers."
Because Tesla uses direct sales to sell cars, this has caused dissatisfaction among some dealers, and they believe that Tesla is "breaking the rules." From a realistic perspective, direct sales can allow users to buy cars better and more directly, eliminating dealers' exploitation. But for car manufacturers, these dealers have an important influence in the market and can also help manufacturers solve recall problems and perform general repairs for customers' vehicles, which is also very beneficial to both brands and users.
