According to the official sales data released by Honda China, in August, Honda China's terminal sales were 91694 units, a year-on-year decrease of 38.3%. Cumulative sales from January to August were 986,366 units, a year-on-year increase of 109.6%. The cumulative sales of nearly one million units this year are enough to show that the popularity of Honda's product models in the market is still not low, but in terms of market performance in the first two months, the decline in sales is also an indisputable fact.
Due to chip shortages and repeated epidemics, the market performance of many car companies has been affected to varying degrees. Whether it is luxury brands such as Mercedes-Benz and BMW, or first-line joint venture brands such as Toyota and North-South Volkswagen, basically they have not escaped. Of course, as one of the representatives of Japanese brands, Honda is no exception. This can also be learned from the sales data released by Honda China.
As one of Honda's representative car companies in the Chinese market, Guangqi Honda contributes a lot of market share to Honda Motor every year, although many of its product models are full Tucao, but this does not affect their respective sales in the market, such as Accord, Hao Ying and Lingpai. The large-scale recall of Guangqi Honda's models in 2020 and the first half of 2021 issued by relevant state departments also gave some of Guangqi Honda's models a feeling of "the carrot will not wash the mud soon".
From the sales data released by Honda China, it is not difficult to see that in August, the cumulative sales of Guangqi Honda's terminal was 52,451 units, a decrease of 15.4% from the previous month. It can be seen that the “lack of core” has a relatively large impact on the sales of some models of Guangqi Honda. Although the specific monthly sales volume of a single model has not been announced, the main sales volume of Accord, Haoying and Binzhi should be within the protection scope of GAC Honda's chip supply.
After all,The main players such as Accord and Haoying are related to the ranking and position of Guangqi Honda in the market, ensuring that the main sales force will not decline too much, which is conducive to the fact that Guangqi Honda can also ensure profits while competing against competitors. Although all major car companies have suffered from the "lack of cores", they can be within a controllable range and not open too much sales gap with competitors.
If nothing else, in August, the Haoying and Accord under GAC Honda should achieve monthly sales of more than 10,000. After all, the monthly sales of Haoying and Accord in July reached 15,354 and 10154 units. As GAC Honda’s main sales force, Guangqi Honda will also rely on these two cars to challenge RAV4, Tiguan L, , Camry, and Teana. Therefore, in the chip supply, Shanghai Guangqi should have moved to these two models. tilt.
Say a few more words: Feng Shui takes turns, come to my house this year. The rise of China is an unstoppable historical trend and trend. Although Japanese cars have been doing well in the Chinese market in recent years, with the positive development of domestic brands and the gradual strengthening of the strength of domestic cars, it is bound to be a good match for Accord. , Haoying and other Japanese models have a certain impact.
Perhaps the "core shortage" incident has a greater impact on joint venture brands including GM, Toyota and Honda, but it is a good one for domestic brands such as , BYD, Geely Automobile, and Changan Automobile. What do you think of the opportunity to surpass the joint venture car?
Warm reminder Unauthorized reprint is declined. The picture comes from the network and belongs to the original author. Interesting and heated, interpreting the domestic auto market from subtle changes. For more exciting content, please check the most influential self-media in Central China: Auto Market Express
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