Now whether we are buying a new car or a used car, we often hear a word that is "value preservation rate". Indeed, in recent years, in addition to looking at various rigid indicators when buying a car, many people have gradually focused on the car value preservation rate. After all, a car is more like a comprehensive item, and more and more factors need to be considered. At this time, buying a car must take into account the issue of value retention.
What are the factors that affect the car value retention rate? Brand influence will be the first factor. Most Chinese consumers pay more attention to the brand when buying a car. Regardless of the situation, the market retention rate is a link that must be referenced for the value retention rate. In the later period, human factors will also affect the vehicle value preservation rate. In addition to the impact of the new car level, it will also be affected by human factors. This must be clear to everyone. Among them, the biggest impact is the accident rate and vehicle conditions.
understands this, let's take a look at it in detail below. Recently, the China Automobile Dealers Association jointly released the report on the preservation rate of China's cars in 2020. From this report, which brands can we see on the list and what changes have been made?
Value retention rate of national brands
From the perspective of brand retention rate, most of them come from Japanese brands. It can be seen that the retention rate of Japanese brands is still relatively strong. Brands with a 3-year value retention rate of more than 70% include Porsche, Lexus, Toyota, Honda and Subaru, which are 82.50%, 84.41%, 77.96%, 76.18% and 71.39% respectively. In addition, the American brand with the highest value retention rate is Tesla, with a value retention rate of 64.%; the Korean brand with the highest value retention rate is Kia, with a value retention rate of 56.67%, and the brand with the highest independent value retention rate is Wuling. When the price of bicycles is low and the market has a large volume, the value retention rate of used cars reaches 64.44%. As for Baojun, Lynk & Co, Changan, WEY and GAC Trumpchi, the value retention rate is higher than 60%.
German: Porsche first
The reason why Porsche is able to maintain such a high value retention rate,The reasons are mainly in two aspects: the first is consumer recognition of the Porsche brand, and the prices of panamera, Cayenne and other models are very firm; the second is that Porsche generally has a lot of optional equipment, so the final transaction price It is often much higher than the official guide price, which eventually leads to higher prices in used car transactions.
Japanese: Lexus first
As a high-end brand of Toyota, Lexus has condensed all Toyota's top technology. Although it is not comparable to the German BBA in terms of luxury appearance, it is due to Lexus’ craftsmanship. Every car is carefully crafted and treated like a work of art. The manufacturing process of each car has reached the point of excellence and fault finding. As a result, the output of the car is greatly restricted, so that many car owners have to wait for several months to pick up the car, but there are also car owners who think it is worth waiting, because most of the people who buy it value its quality. And super high market value preservation rate.
American series: Tesla first
According to the general market situation, the value of new energy vehicles is far less than that of traditional fuel vehicles, but Tesla’s three-year value retention rate is 64.61%. Tesla is the best selling electric car. If someone doesn't like it, they will sell it soon, but in fact, even those who are particularly picky will stop selling it.
Korean series: Kia first
Kia has the highest value retention rate among the Korean brands. Kia is a joint venture car with a high price-performance ratio. It is not only stylish and sporty, but also suitable for home use in terms of space. That's pretty good.
Independent brand: Wuling No. 1
In 2020, SAIC-GM-Wuling's annual sales exceeded 1.6 million, with cumulative sales reaching 1,600,057 vehicles, achieving both year-on-year and month-on-month growth for 9 consecutive months. Behind the huge sales volume is Wuling Hongguang’s precise market positioning, which is cost-effective and meets most ordinary people’s car needs.Even second-hand cars are very popular, leading to a high value retention rate.
Japanese brands are on the list the most
Looking at each model specifically, in general, Japanese brands dominate the rankings.
In the ranking of small cars, it is basically occupied by Japanese models. Among them, Honda Fit won the first place with a three-year value retention rate of 75.77%. The top three models in the 1-5 year retention rate of compact cars are all Japanese cars, namely Civic, Jade and Lexus CT. The compact car is one of the most popular sub-models on the market, and the ranking of the value retention rate in this field is almost the world of Japanese brands.
Lexus IS topped the mid-size car model with the highest value retention rate in 1-5 years, followed by Accord and Camry. In terms of medium and large cars, Lexus ES's value retention rate is very conspicuous. In the 1-5 year value retention rate list of medium and large vehicles, Lexus ES.
Small SUV hedge rate. The top two are the "brother models" of XR-V and Binzhi, which perform normally. After all, the two have long been at the forefront of sales in the same level. When it comes to the compact SUV list, the situation is different. The top seven are all joint venture models, and only the last three are independent products. The champion is CR-V
Highlander aspires to be a mid-size SUV The first place in value preservation rate is well deserved. Having lived in the "sacred altar" for many years, although there are many opponents, and many of them are under the banner of "Highlander Killer", for Highlander, there is almost nothing to fight. At the same price and the same level, there should be no car that can bypass the Highlander. Among the medium and large SUVs, Prado became the champion, and its "big brother" Land Cruiser ranked fourth with good results. Lexus is naturally indispensable. RX is behind Prado and defends the brand's glory.
In the MPV market, Toyota Alfa, the most value-preserving model, has a three-year value retention rate of 104.30%. In other words, the Elfa that has been in operation for three years can be sold again in the second-hand car market at a price increase .
Alpha completely follows the design of the current models on sale. The front face still adopts a family design language. The large-area chrome-plated air intake grill makes the whole front look quite domineering, and the middle of the headlights is penetrated by the chrome-plated trim, to match " "Big Mouth" makes Qianqian very aggressive. The shape of the side of the body also maintains the outline design of the current model. The sharp sideways lines demonstrate the business identity of this car, and the electric side sliding door design is still very convenient.
In summary, for various reasons, few people can drive a car until it is scrapped. Therefore, the value retention rate is even more important. Models with a high value retention rate can not only prevent you from hurting when you plan to sell the car, but also reduce the cost of use in the life cycle of a car. Moreover, a car with a high retention rate often also represents a good reliability and quality performance. Therefore, I hope everyone will pay attention to the preservation rate and buy the most suitable car for you.
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