Since the reform and opening up, various industries in our country have developed greatly. The automobile industry has undergone rapid changes in the past two decades. Before that, the domestic market was almost dominated by foreign cars. Because of the poor level of domestic production and backward technology, almost no one wants to Domestically-made cars have now undergone earth-shaking changes. Domestically-made cars have gradually gone abroad and sold to all over the world. The technological level has also been continuously improved. However, some auto companies cannot continue their brilliance and have gradually gone downhill.
Wuling Hongguang is a well-known domestic automobile company in my country. It used to be comparable to Zotye with a market value of 30 billion yuan. Now it has almost disappeared and is heavily indebted. Everyone should have heard such a sentence: You are the most handsome in the village", a joke is a joke. Many people are wondering why the industry leader has fallen to where it is now. The editor also summarized some three reasons that led to the development of Zotye to the present situation.
The first reason is that the product packaging does not match the actual product. This is also a problem that many companies have now. The packaging on the outside of the product is very attractive. When you open it, you will find that it does not match the actual product, which is too flashy. However, Zotye is faced with such a problem. The appearance of the car is gorgeous, the real sense of use does not match the appearance, and the inability to grasp the core technology. High fuel consumption, poor quality control, and weak power have seriously affected its development. The second reason for
is the scandal of plagiarism. Everyone knows that if a company wants to become bigger and stronger, it must not only have excellent technology, but also have a good reputation. Both are indispensable. The phenomenon of plagiarism exists in all industries. In the early years, domestic cars were not high in strength, and there was no leader in the industry. At that time, foreign cars were advanced and can be seen everywhere, and they became the target of plagiarism. Zotye copied almost all cars. After repeating this question, I would like to ask, how can a company only copy plagiarism in the long run? Concentrating on self-research and building a good car is the real way out
The third reason Zotye is eliminated by the market is subsidies. New energy vehicles are an emerging industry launched in my country in recent years. As a large auto company, Zotye has also joined the new energy vehicle industry. They imitated and borrowed from other vehicles, and finally received a subsidy of 60% of the selling price. After all, the good times are not long. In 2016, Zotye's sales volume was 330,000, and in the following years, it dropped to 310,000, 230,000 or even 153,000, and the loss exceeded 10 billion. The core reason is the frequent occurrence of quality problems. If a company wants to go for a long time, it should do its job honestly. Relying on subsidies is not a long-term solution after all.
