As a leader in the electric vehicle industry, Tesla's "every move" will attract industry attention. In the near future, whether it is the "Tesla Battery Day" at the end of September, or the subsequent price cuts of domestically-produced models, adjustments to the terms of service... Every move of Tesla will cause a lot of "waves" in the industry. What kind of effect will Tesla this "catfish" cause?
my country is an important market for new energy vehicles in the world. The electric vehicle market has huge room for growth. A series of actions such as Tesla's price cuts can play a good role in promoting new energy vehicles, thereby expanding the potential customer base of electric vehicles. As a leading company in the electric vehicle industry, Tesla's "every move" will arouse industry attention. In the near future, whether it is the "Tesla Battery Day" at the end of September, or the subsequent price cuts of domestically-produced models, adjustments to the terms of service... Every move of Tesla will cause a lot of "waves" in the industry.
Tesla this "catfish", what kind of effect will it cause?
accelerates the upgrade of power battery technology
On September 23, Tesla released a new 4680 battery with 5 times higher energy density, 6 times higher power, 16% higher battery life, and 14% lower cost. The battery adopts a non-electrode design, which reduces the conduction distance, reduces the internal resistance of the battery by 5-20 times, effectively solves the heat dissipation problem, and improves the peak charge and discharge power. Tesla CEO Elon Musk said that the 4680 battery saved a total of about 86% of the cost.
"Tesla is already making such batteries, and the domestic power battery technology level is still far behind." An industry insider told reporters. On the Tesla Battery Day, in addition to introducing a number of battery technologies and two new cars, a theme that Musk repeatedly mentioned is to reduce the cost of power batteries. "Tesla wants to build electric cars that everyone can afford, so it must reduce battery costs." A series of measures such as increased battery size, material improvements, and technological innovation will help reduce the total cost of power batteries. . As the core component of electric vehicles, power batteries have also become the most critical part of reducing the cost of electric vehicles. Industry insiders believe that Tesla's advanced battery technology will stimulate battery companies to accelerate technological innovation, and will also have an impact on the product planning of other car companies. For domestic companies, the most important thing is to stabilize the market with technology and cost-effectiveness, and to deepen the research on sub-fields. Z2z
Cui Dongshu, secretary general of the National Passenger Car Market Information Joint Council, pointed out that the development of domestic power battery technology is relatively slow, and there is still a big gap with cutting-edge technology. "Domestic power battery companies should continue to promote battery technology innovation while focusing on cost reduction." He said.
expands potential electric vehicle customer base
On October 1, Tesla officially announced that the price of the domestic Model 3 standard endurance upgraded version will be subsidized to 249,900 yuan, and the domestic Model 3 long-range rear-wheel drive version will be reduced to 249,900 yuan after the subsidy. 309,000 yuan. On October 13, the price of Model S long-life version and high-performance version was reduced by 23,000 yuan. Z2z
Guosen Securities analyst Liang Chao said that after the price cut, the price-performance ratio of the two versions of Model 3 has been greatly improved, and Model 3, as a global best-selling model, has a higher brand influence than most domestic new car manufacturers and independent brands, and has obvious competitive advantages.
Tesla continues to cut prices to seize the domestic electric vehicle market share. The industry generally believes that there is still room for price reductions for the domestically produced Model 3, while similar domestic brands have insufficient room for price reductions in the short term, resulting in the further reduction of the advantages of new domestic car brands.
Recently, Tesla released its fiscal 2020 third-quarter financial report. During the reporting period, Tesla’s revenue increased by 39% year-on-year to US$8.771 billion, achieving the highest quarterly revenue level in history, with a net profit of US$331 million. A year-on-year increase of 131%. Musk couldn't hide his excitement, calling Tesla "the best quarter in history." An analysis report of Z2z
Ping An Securities believes that Tesla’s price cuts will put pressure on domestic electric car companies to compete in the short term. However, in the long run, my country is an important global market for new energy vehicles, and there is huge room for growth in the electric vehicle market. Tesla’s frequent price cuts and other actions can also play a good role in publicity, thereby driving the gradual expansion of potential customers for electric vehicles. It will have a positive impact on most electric vehicle products and companies in the market. At the same time, Xiong Shuangling, chairman of the Guangdong Automobile E-commerce Promotion Association, pointed out, The price of domestic Tesla continues to drop, expanding the market space and scope of competition, which will not only impact domestic new energy vehicle brands, but may also squeeze the fuel vehicle market in the same price range.
Improved supporting facilities to boost sales. According to data released by the National Passenger Car Market Information Joint Conference, in September 2020, the sales of Tesla Model 3 were 11,329, ranking second this year. Cumulative sales reached 77898 units. Ideal ONE and Weilai ES6 ranked 8th and 10th respectively, with sales of 3504 and 3226 units that month respectively.
Previously, ideal car CEO Li Xiang once lamented that even if it is the best in terms of battery life, intelligence or cost-effectiveness, it may not change Tesla's overwhelming advantage in sales. Data shows that the Tesla Model 3 has a cruising range of up to 668 kilometers, while the ideal ONE has a cruising range of more than 700 kilometers. The ideal ONE's cruising range is even better than that of the Tesla Model 3.
It is understood that in addition to Tesla's own brand power and influence, a major factor affecting the sales of Tesla and other brands of new energy vehicles is the completeness of supporting infrastructure. Tesla disclosed in its third-quarter financial report that as of the end of the third quarter, Tesla had 2,181 super charging stations and 19,437 super charging piles worldwide. Other data show that although Tesla currently has only about 2500 super charging piles in my country, it is already the vehicle company with the most self-built charging stations among many car companies. An industry insider who did not want to be named believes that for consumers, mileage is important, but with the gradual expansion of the new energy vehicle market, more potential consumers who cannot build personal charging piles will become the mainstream and convenient The charging and swapping experience will become a part that consumers care more about. "At this point, Tesla has established a good strategic route that cannot be surpassed by other independent brands in the short term," he said.
