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Hello everyone, welcome to today’s "True Hotspot", let us discuss the truth behind those hotspots.
Just the day before yesterday, we published an article about the history of Kawasaki’s joint venture in China.
What is the reason why Kawasaki always insists on importing from big trade? Is the two joint venture failure a curse or a blessing?
Enthusiastic fans added more details in the comment area, saying that Kawasaki and Loncin have also cooperated. It is true, but there is no joint venture model, so we did not include this matter.
Regarding the cooperation between the two companies, one picture can be used to explain clearly.
talked for three years, and finally broke up suddenly. In the same year, Kawasaki announced a high-profile entry into China, which officially opened the prelude to the import trade.
Business can't agree, Kawasaki will do it himself.
Needless to say what happened later, after several years of development, Kawasaki has become the most popular imported brand. However, the most popular brands will also have unpopular products. The Kawasaki KLX150 is such a car, and many people do not even know its existence.
How unpopular is KLX150? It was the first batch of Kawasaki trade to enter China, but it had not digested its inventory until last year. The price was as high as 23,000 yuan that year. Before the National Four Congresses, the official cut the price by 10,000 yuan because it could only be sold as a water tanker if it was not listed.
In addition, China’s policy is to calculate the scrapping period based on the production date when the motorcycle leaves the factory for more than two years. Therefore, if the KLX150 is in stock for 5 years, it means that the mandatory scrapping has changed from 13 years to 8 years, so the price reduction is huge. .
The reason for the failure of KLX150 has nothing to do with the vehicle itself, but is related to the market environment.
China is not without cross-country enthusiasts, but there are very few cross-country enthusiasts in China's big trade consumer crowd, so the situation of KLX150 has become very embarrassing, the rich people look down on it, the poor can not afford it.
With the lessons learned from the KLX150, Kawasaki not only did not abandon the off-road vehicle market, but became more and more courageous. It is said that KLX230 with a larger displacement will be introduced.
Why did Kawasaki decide to import KLX230? In fact, I have already given the answer in the previous article: Kawasaki believes that in today's Chinese market, there are more off-road enthusiasts among the big trade consumers.
The reason is simple, because the number of consumers in Damao has increased.
Although it is still an air-cooled 2-valve engine, the displacement has increased a lot, and the rim size has also become the 21-18 standard off-road vehicle specification. This is an off-road vehicle, better than the KLX150. Children’s toys are too strong.
So what will the price of KLX230 be? Many people would guess within 30,000. I am not optimistic about this. I think it will exceed 30,000.
The reason is not difficult to understand. The KLX230 was introduced because the number of off-road enthusiasts in the big trade consumer group has increased, so its price is even less likely to be cheap. Since it is high, some people will buy it, why Want to set a low price? After all, this is the same thing, this car is for the big trade consumer group.
Someone said: After so many years, finally there is a playable forest road off-road vehicle.
You see, this may be the big trade consumer group.
Speaking of playability, in fact, the golden combination of domestic NC plus Fast (shock absorption) is much stronger than Kawasaki KLX230. We have already had many playable forest road off-road vehicles, but unfortunately, If domestic cross-country can be licensed, who would expect Kawasaki KLX230?
Domestic cross-country is like a child without a registered permanent residence, who can be born and raised but cannot go to school. Parents are not willing to educate and let them develop.
On the road of "legalization" of domestic cross-country, Huayang has set an example, and has the depth of JinchengThe cooperation has allowed Huayang Off-Road (only one type) to finally get on the card. But the good times didn't last long. It didn't take long to catch up with National IV. If you want to get a license, you have to spend a lot of money. Huayang feels that even if it can legally get a license, the sales volume is not satisfactory, so just forget it.
We have been looking forward to the appearance of the next Huayang.
The last part is a regular interactive session. Ouye Bacteria would like to have a chat with you. Do you think the inability to be listed (legally and compliantly) is the root cause hindering the development of domestic cross-country motorcycles?
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