always thought that the always stubborn Mazda may be a car company that insists on the traditional internal combustion engine to the end.
However, unexpectedly, Mazda announced its mid-term business plan on November 22 may surprise many people.
Mazda claims that it will equip all vehicles with electrification technology by 2030, and the proportion of pure electric models in global sales will also increase from 25% to 40%.
In other words, Mazda will achieve full electrification in 8 years.
At the same time, in order to achieve the goal of a comprehensive electrification transformation, Mazda has also announced a spending plan of $10.6 billion.
It is understood that Mazda will cooperate with China's battery company Vision Power to ensure the battery supply of pure electric models in the future.
In addition, Mazda will also cooperate with Japanese semiconductor manufacturer Rom to develop semiconductor components used in electric vehicle drive equipment.
In Chekuaiping's opinion, Mazda's move was by no means a whim, but was only implemented after a long-term plan.
This shows that Mazda has long been preparing for the road to electrification transformation.
As a century-old car company, although Mazda cannot compare with the same Japanese car sales as the Toyota , Honda and Nissan . However, Mazda has high attainments in traditional internal combustion engine technology.
rotor engine and Chuangchi Blue Sky technologies have made Mazda famous and also gained a large number of fans.
To this day, in the traditional fuel vehicle field, Mazda is probably one of the few car companies that are still sticking to naturally aspirated engine .
Moreover, Mazda's models perform well in terms of appearance design and driving experience, which gives Mazda the reputation of "Japanese BMW".
Also, Mazda's models not only have the characteristics of being durable Japanese cars, but also are even better than Toyota and Honda in terms of fuel economy.
is a pity. Although the product is outstanding, the stubborn Mazda seems to have never studied consumers and markets, which has led to sluggish sales.
According to the latest sales data released by the China Passenger Car Association, Mazda's cumulative sales in China in October were 7,405 units. Although increased by 15.04% month-on-month, decreased by 53.73% year-on-year.
Among them, the main sales model Anksaila sales only 5,075 units, a year-on-year decrease of 49.82%.
As Mazda's only pure electric model on sale, the CX-30 EV sold only 22 units in October.
From January to October this year, the cumulative sales of CX-30 EVs were 318 units.
Under the general trend, Mazda's transformation will surely be thorny along the way.
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