Market Overview: After the fourth generation of After the fourth generation of the model was launched in July last year, X-Trail was like a nightmare, and sales plummeted. More than 10,000 vehicles that were once used to have become an out of reach luxury, resulting in this model, which has been in the joint venture SUV and even the entire SUV market for several years, has been halved to less than 80,000 vehicles in 2021, and its ranking has also dropped to 30th place.
is even more tragic this year. Affected by the epidemic and supply chain, the total sales of X-Trail in the first nine months were only 17,000 vehicles.
When X-Trail had such a major problem, Qashqai , originally the "No. 2 player", had to sprint forward, strive to shoulder the banner of Nissan SUV, and undertake heavier sales tasks.
, however, not only needs to compete with joint venture SUVs such as Volkswagen Tange , Honda XR-V, Honda Binzhi and Toyota C-HR, which are of the same price in the market segment, but also face higher-level competition between Geely Boyue family and Haval H6, which are in the end of this generation of products, so Qashqai can only barely maintain its previous sales and cannot make up for the "big pit" caused by the X-Trail.
Thankfully, the new generation of Qashqai will be coming next spring, which will be the hope of Nissan's entire village SUV.
