Recently, the high-end pure electric sedan brand Polestar , a subsidiary of Geely and Volvo , its hottest model Polestar 2 , officially adjusted its price. The official said that due to the influence of raw materials, the price will increase significantly, from the original price of .269-338,000 yuan, the starting price has increased by about 30,000 yuan, while the top-end model has increased by about 20,000 yuan. Polestar 2's current sales performance and performance are average. Is this price adjustment due to the huge price reduction a while ago, and I want to get some blood to make up for it?
This time the price adjustment, the appearance and interior of Polestar 2 have not changed much, and it still maintains the original design language style. But the difference is that the Polestar 2 dual-motor long-range version, in addition to maintaining the performance of 000 acceleration of 4.7 seconds, has also added a 78kWh battery pack, and the NEDC battery life has been increased to 512 kilometers. It not only satisfies the ultra-fast zero-hundred acceleration performance, but also achieves ultra-long battery life, which has improved the overall capability to a certain extent, but it will not increase the price by 20,000 to 30,000 yuan.
In fact, Polestar 2 has been rumored to have a big price cut, and it is possible to buy an entry-level model at a minimum of 180,000 yuan. The official statement of such news was also false, but it was widely publicized in a certain post bar, and a car owner directly released the invoice for purchasing the car. And in the period of nearly the end of the year last year, Polestar posted a large number of advertisements, including many car reviewers evaluating Polestar 2 at the same time during the same period. Compared with Tesla Model 3, their reputation is basically biased towards Polestar 2 and they have received good performance evaluations.
Polestar 2 is currently loved by a small number of people, and there is no doubt about this. Although it is a high-end brand between Geely and Volvo, it still cannot sell. Look at Geely currently has its own pure electric high-end sedan brand, and has done very well in , Zekr 001, and not long ago, it also upgraded the widely criticized car system to everyone for free. This is fine. However, Polestar, a pure electric brand that is built between Geely and Volvo, is not good at selling land. Volvo has been completely acquired by Geely and has the initiative. What do you think is the problem?
