French car manufacturer Citroen officially launched a new car logo today (September 27), the 10th time the brand has changed its car logo in 103 years of history. The new logo has added an oval frame modification to the "double-shaped logo" that originally symbolized the gear, ma

2025/04/0308:46:35 car 1480

French car manufacturer Citroen (Citroen) officially launched a new car logo today (September 27), which is the 10th time the brand has changed its car logo in its 103-year history. The new logo has added an oval frame modification to the "double-shaped logo" that originally symbolized the gear, making it more smooth overall, very similar to the appearance of the first-generation logo launched in 1919. The official claims will be the first to use the concept car released at the end of September, and then gradually use it on its models by mid-2023.

This new logo has marked the entry of Citroen, which has been established for 103 years, into a vibrant youthful era. At the same time, the pace of electrification will also be accelerated. The new logo reinterprets the original image. It is worth mentioning that the Citroen logo has been replaced 10 times since 1919. All the car logos have been inspired by the "double-heeled logo" of herringbone gear produced by the metal processing company of the founder André Citroen.

current double-shaped logo was used in 2016. At the end of 2020, Citroen sued the logo of Volvo electric car sub-brand Polestar in France for the logo of Volvo electric car sub-brand Polestar. Finally, the court ruled that Polestar was not allowed to use the car logo ( Polestar existing car logo) in France, and also compensated Citroen 150,000 euros. Vincent Cobée, CEO of the brand

, said that at the most exciting moment in their 103-year glorious history of the car series, the time for Citroen to adopt a new modern look is ripe. Their new identities are a symbol of progress as they allow customers to drive more bold, forward-looking vehicles to challenge the rules of traditional industries and meet the needs of car owners.

In addition, Citroen also said that they will provide more affordable, more comfortable and pleasant pure electric car models in terms of electric vehicles to meet market demand. Citroen's new logo this time is combined with the slogan of "Nothing Moves Us Like Citroen", highlighting the brand's future models will have a revolutionary transformation and commitment to customer service.

However, many netizens said they could not appreciate this logo, and felt that Citroen was going back! What do you think?

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