market research report points out that the growth of residents' disposable income and consumption upgrades are the main driving forces for the growth of demand for luxury cars, and domestic demand for "luxury cars" is expected to maintain steady growth. In terms of regional competitive landscape, the luxury car brand market is concentrated in cities with more developed levels one to three. The sales of luxury cars in first-class cities account for more than 20% of the national sales, mainly because the high-income groups in these cities are relatively concentrated and effectively supporting luxury car consumption. Second-level cities occupy the dominant position in the luxury car market sales, accounting for nearly one-third. third-level city is growing rapidly and also occupies an important position in the luxury car market.
According to Chnbrand's 2022 China Customer Satisfaction Index, a simple inventory of the luxury car satisfaction rankings. The 7th place in the luxury car brand of Chinese is still Land Rover , with a satisfaction index of 58.2 points. Land Rover (Landrover) was founded in the UK and is a world-renowned luxury SUV brand. It is now under the Indian Tata Automobile Group. Land Rover has three major product series: Range Rover series, Discovery series, and Defender series. Last year, the Range Rover and Defender models helped the brand grow by 12% year-on-year. It is reported that the Land Rover brand will launch 6 pure electric vehicles in the next five years.
luxury car brand Chinese customer satisfaction 6th place is Volvo , with a satisfaction index of 71.7 points. Volvo (Volvo) was founded in Sweden . For a long time, it enjoyed a high reputation in Nordic for excellent quality and performance. Volvo Car is now under Geely Holding Group. The models on sale include: S90, S60, XC90, V60, etc.; Cadillac ranks fifth on the luxury car brand list, and customer satisfaction index 81.1 points. Cadillac (Cadillac) is a luxury car brand under General Motors in the United States. It has many unforgettable unique design and technological innovations in its century-old history. The models on sale include: CT4, CT5, XT6 and Genshin Impact co-branded models.
luxury car brand Chinese customer satisfaction 4th place is Audi , with a satisfaction index of 81.6 points. Audi (Audi) is a German luxury car brand. The car's logo is linked to four rings and is now under the Volkswagen Group . Last year, Audi's most popular model was Q5, followed by Q3 and A6. Behind the hot sales of these mid-to-high-end models is that Audi still has high enough brand value in the minds of high net worth ; the third place in luxury car brands is Mercedes-Benz , with a customer satisfaction index of 83.5 points. Mercedes-Benz is a car brand under the Daimler Group. The sedan series includes: S-class, E-class, C-class, and SUV series include: GLC, GLA, GLE and G-class.
BMW ranked second on the list, with China Customer Satisfaction Index of 83.8 points. BMW (BMW) is headquartered in Munich, Germany and is dominated by premium cars and produces world-renowned aircraft engines, off-road vehicles, and motorcycles. In the past year, the global sales of BMW-branded cars have increased by 9.1% year-on-year. Hot models include: 3 Series, 5 Series, X3, X5, etc.; the first place in China's customer satisfaction with luxury car brands is Lexus , with a satisfaction index of 85.3 points. Lexus (Lexus) is a luxury car brand under the Japan Toyota Group. We are committed to becoming a truly luxurious lifestyle brand, integrating cutting-edge technology and ingenious craftsmanship to provide users with an experience that exceeds expectations. In terms of car models, Lexus ES, RX and NX are the most popular products among consumers. At present, Lexus' largest market is still in North America, and the Greater China market ranks second.
