Text/Cigong
As we all know, due to the difficulties in the initiation stage of China's automobile industry, Chinese independent automobile brands have been simply being suppressed by joint ventures for an extremely long period of time, and can only survive in low-end areas that joint venture brands look down on. .
But the Chinese nation's spirit of self-improvement since ancient times is also reflected in the automotive industry. From the initial chaotic appearance design and purchase of three major items, to the later outstanding internal and external design and higher configurations at the same level, domestic brands began to regain the market with their ultimate cost-effectiveness.
Now, independent brands have begun to have their own family design, self-developed three major items, higher-level intelligent configuration, better body quality, and more complete new energy industry, completing a qualitative leap. Consumers also see it, so the market share of independent brands has begun to soar in the past two years.
market share is close to 50%, with a significant growth
According to the sales data in August released by the China Association of Automobile Manufacturers on September 9, the sales growth of Chinese brand passenger cars is very obvious. The sales of automobiles in the whole August were 2.383 million units, a year-on-year increase of 32.1%, of which 1.029 million units were sold by Chinese brand passenger cars, a year-on-year increase of 45.3%, and a market share of 48.4%, a year-on-year increase of 2.9%.
not only in August, according to data from the China Association of Automobile Manufacturers, the market share of Chinese brand passenger cars was 47.8% from January to August this year, almost half of the passenger car market.
, while the second-ranked German brand passenger cars have a market share of 20.2%, and the third-ranked Japanese brand passenger cars have a market share of 19.5%. The combined two have only reached a market share of 39.7%. In comparison, the market share of Chinese brand passenger cars was only around 38% in 2015.
In addition, from January to August this year, the market share of American passenger car brands was 9.2%, the Korean one was 1.6%, and the French one was 0.8%. In addition to American cars, the market share of French and Korean cars in China is no longer among the mainstream joint venture brands and has been completely marginalized.
It has to be said that such data is an affirmation of the development of the entire Chinese automobile industry. From backward to comparative and then to surpassing, Chinese brands are rising at an unimaginable speed.
The gap in traditional fuel fields has gradually been smeared
The rise of independent brands, and the most affected by the joint venture brands are naturally the joint venture brands. The former joint venture brands did not take their own brands seriously with their advantages in core technologies such as engines, but with the continuous breakthroughs in core technologies of independent brands, such gaps have been infinitely narrowed or even smoothed.
joint venture brands mostly rely on foreign introduction, but the latest and most advanced technologies of foreign brands must be given priority to the provision of their own country and its group, so there are certain restrictions. However, Chinese independent brands can only rely on themselves in core technologies, and comprehensive self-development allows them to master higher autonomy.
, and the independent brand is also very smart. It does not fight hard on the large-displacement engine and the patented AT and CVT gearboxes, but instead switches to the small-displacement engine and the dual-clutch transmission , which just conforms to the domestic market. With the more stringent emission regulations, the right time, place and people will develop naturally rapidly.
Even in terms of technology, there is still a slight gap between Chinese brands, but with the follow-up in terms of safety, intelligence and comfort, it is not an exaggeration to say that the two are moving forward in the same direction.
The new energy field is showing a crushing situation
In addition, another important influencing factor in the rapid increase in China's brand share in the past two years is the rapid development of the new energy field.
According to data from the China Passenger Car Association, the retail penetration rate of of independent brand new energy vehicles reached 50.1% in June 2022, while the retail penetration rate of new energy vehicles of mainstream joint venture brands was only 4.5% during the same period, and even It does not reach 16.7% of the new domestic car-making forces.
At present, independent brands have absolute advantages in the new energy field.After all, half of the world's top ten power battery manufacturers are in China, and there is no absolute technological generation gap in the motor field; and independent brands are also continuing to make efforts in the hybrid field, including BYD , Changan , Great Wall, Geely , Chery , almost all old traditional car companies have released exclusive hybrid technology, and Chinese brands have begun to focus on technology as their core competitiveness.
has obvious technical advantages, higher configuration and lower prices. In the field of new energy, Chinese brands are no longer catching up with joint venture brands, but joint venture brands need to think carefully about how to capture the market of independent brands.
is written at the end:
In the automotive market, nothing is eternal. The former joint venture brands make consumers willing to pay for it with more advanced technology and more reliable reputation; independent brands can only trade price for volume. misplaced competition . But now, the technology gap has been gradually smoothed out. Independent brands have entered the home field of joint venture brands with higher cost-effectiveness and more advanced new energy technologies, winning nearly 50% of the market share, which is the same as the entire Chinese automobile industry. A heart-boosting injection. Of course, the healthy development of the market requires competition, so there is not much time left for joint venture brands.
