Text | Li Zimu
Recently, the user delivery of Guangqi Honda Accord exceeded 3 million units, breaking the domestic user delivery record of Japanese mid-to-high-end sedans. This can be said to be a miracle in the B-class car market. This makes people wonder why Accord can continue to create miracles in the B-level market? It is not difficult for us to find that it is Guangzhou Automobile Honda that, as a "path-breaker, a strong one and a flag-bearer", maintains its tireless exploration of the essence of cars, gathers Honda's global innovative technologies, and always combines advanced technology, reliable quality and excellence. Only by bringing services to the mainstream users of the era has we achieved a great leap forward in terms of sales quantity and growth rate and quality. Why does Accord "work"? The answer lies in a series of keys from multiple dimensions such as value and innovation.
Adhere to the fundamental value orientation of product value and user first
In different eras, Accord is well aware of the pursuit of the elite of the times. By constantly exploring the value limits of mid-to-high-end cars, it always brings leading technology, ultimate quality and excellent service, and competes with The elites of the times resonate with each other and rise together. The reason why Accord has been able to achieve more than 3 million users is that it always adheres to the value orientation of combining product value with user needs, thereby winning the heartfelt support and support of users, and gathering the majestic power to create miracles.
The dream of the era is also the dream of Accord. Each generation of Accord resonates with the elite of the times with advanced values, accompanying Chinese consumers to upgrade and awaken their self-awareness, and unlocking the dream of Chinese consumers to live a car life in sync with the world. It can be said that the process of achieving the delivery of 3 million Accords to users is the evolution history of the market value trend of B-class cars.
The pursuit of higher quality is Accord's consistent insistence. With the support of Guangqi Honda's strict quality control system and mature car manufacturing capabilities, the "quality" of each generation of Accord runs throughout. The 24-year continuous best-selling record of the Accord family from the sixth generation to the tenth generation of the Accord proves its class-leading technology and high-value product charm, and provides high-value products for domestic consumers who pursue high-quality car life. Choice of two.
's hard-core quality strength makes Accord synonymous with "reliability, worry-free, and value preservation." A saying often said by users, "One day a brand, a lifetime a book" is the most appropriate and true expression of Accord's quality and strength. After ten generations, Accord has long become the benchmark for judging product quality in the automotive industry. Of course, in addition to the excellent strength of the product itself, it also brings world-leading service experience to domestic consumers, especially the "Full Value of Car Life" created by Guangqi Honda for users, allowing more users to enjoy high-quality service value .
regards technological innovation as the "magic weapon" for product iteration
As Honda's global technology flagship, every evolution of the Accord integrates Honda's pioneering power technology, safety concepts and intelligent technology. In the era of fuel vehicles, Accord has been equipped with the famous CVCC technology in the 1970s, to the world-famous VTEC engine in the 1990s, to today's i-VTEC and VTEC TURBO technologies. Each technology is breaking through the limits of internal combustion engine power and energy consumption. , driving industry changes. In the face of the electrification era, Accord is the first to be equipped with the i-MMD hybrid system and has accelerated its popularization in the market. It is not only responsible for the sales of mid- to high-end hybrid cars, but also paints a hybrid blueprint for the electric era, setting off an electric drive hybrid car market. The rapid development wave of mobile technology categories.
In terms of intelligence, Accord is at the forefront of the times. In 1981, the second-generation Accord was equipped with the industry's first Honda Electro Gyrocator (the world's first car navigation system), and then was the first to be equipped with the GPS navigator . This is the prototype of modern smart travel; now, the Honda CONNECT smart car equipped with the Accord The navigation interconnection system has evolved to 3.0, which can realize car-home interconnection, remote control, OTA online upgrade and other functions. All-round intelligent technology leads the joint venture B-class sedan market. Accord has always been "advancing" the era of cutting-edge intelligent technology, imagining the smart travel form of modern cars at the forefront of the times, and is a futurist in the concept of travel.
At the same time, Accord has always explored higher limits in the field of safety and has repeatedly set an advanced example for automobile safety.From the advanced body design concept proposed in the seventh generation to the evolution into the ACE advanced compatibility body in the eighth generation, Accord has explained to the industry what hard-core passive safety performance is. For active safety technology that can greatly improve the safety factor, the Accord is also equipped with the highly praised Honda SENSING safety system.
Each generation of Accord accurately grasps industry trends, leads consumer trends with technological changes, presents super-high quality, leads the trend in an all-round way, and creates a wider and deeper competitive moat. This is the secret that keeps Accord at the forefront.
3 million sales volume is just a number to Accord. It demonstrates the beauty of dancing with the times, the continuous improvement of technology and products, and the construction of "full value of car life". Let everyone realize that the Accord is particularly beautiful at every stage in the era, and each generation of evolution has unique value. This is a stage goal that Guangqi Honda has been thinking about and has been diligently pursuing.
"Relentless progress and challenges, chasing dreams" will continue to promote upward breakthroughs in the market. The Accord will definitely make the dreams of Chinese consumers and GAC Honda go further, create more shocking miracles, and thus amaze the times.
