The Passenger Car Association recently announced sales data for May 2022, of which Beijing Hyundai ix25 sold 27 vehicles in a single month.
Coincidentally, sales in April 2022 were also 27 vehicles. Such a "stable" state is rare in the ever-changing automobile industry.
All jokes aside, Hyundai ix25 has been selling poorly for a long time...
The official guide price of Hyundai ix25 is not cheap
Is there a circle of contempt among car brands? The answer is yes.
As for which echelon Hyundai is in, I believe you all know it well. At least it is obviously one rank behind the mainstream Volkswagen and Toyota . Therefore, should be self-aware when pricing product .
Unexpectedly, as a small SUV, the official guide price of Hyundai ix25 is not cheap. The starting price is 105,800 yuan, and the top model reaches 136,800 yuan.
We might as well list the prices of small SUVs from other joint venture brands:
Peugeot 2008 official guide price 99,700 yuan
Chevrolet Chuangku official guide price 109,900 yuan - 128,900 yuan
Skoda Komik official guide price 111,900 yuan - 118,900 yuan 10,000 yuan
Citroen C3-XR official guide price 113,900 yuan
Volkswagen Tukai/Tanying official guide price 115,900 yuan - 160,900 yuan
Nissan Jingke official guide price 119,800 yuan - 137,800 yuan
...
can be found , the official guide price of Hyundai ix25 is even comparable to that of Nissan Jingke and Volkswagen Tukai/Tanying, while the brand influence of Volkswagen and Nissan is obviously better than that of Hyundai. From this point alone, we can see that the official guide price of Hyundai ix25 is unreasonable.
The small SUV market is gradually sluggish
From the perspective of the large automobile market, it is an indisputable fact that the small SUV segment is gradually sluggish.
On the one hand, it comes from the upgrade of user consumption. Some users no longer regard cars as an ordinary means of transportation, and begin to symbolize their own aesthetics, taste, personality, and even identity, economic strength and social status.
On the other hand, due to the strong rise of independent brands, users who were once superstitious about joint venture brands began to shift to independent brands. Especially for models such as Hyundai ix25, whose brands are not strong enough and have insufficient product capabilities and obvious advantages, poor sales are naturally reasonable. middle.
Independent brands carve up the 100,000-150,000-class SUV segment
The 100,000-150,000-class SUV segment can be said to be a battleground for independent brands.
There are not only established brands such as Haval H6 and Changan CS75, but also rising stars such as Auchan X5 and Haval Red Rabbit . There are also many mid-to-high-end A+ products such as Geely Xingyue L and Haval Divine Beast .
Even if it is a self-owned brand compact SUV priced at around 100,000 yuan, it is significantly better than the Hyundai ix25 in terms of body size, powertrain, technological configuration and overall product strength. Not to mention the official guide price of Hyundai ix25 mid-to-high-end models is in the range of 120,000 yuan to 130,000 yuan, which is enough to buy relatively high-end compact SUVs such as Geely Xingyue L and Haval Divine Beast.
If I have to use these models to compare Hyundai ix25, I only want to use one word to describe it - dimensionality reduction attack.
I would like to ask, in the face of the 100,000-150,000-level market segment that is getting stronger and is surrounded by independent brands, what chance does Hyundai ix25 with mediocre products have to win?
is written at the end
Hyundai ix25 has poor sales, which can actually be seen as a microcosm of the development of the automobile market. Once upon a time, Hyundai ix25 was still able to achieve good sales under the background of endorsements by Korean idol stars and a market with few options. However, with the upgrade of Chinese people's aesthetics, the rapid development of the automobile market, and the strong rise of independent brands, Hyundai ix25 still makes little progress and is gradually eliminated by the times.
Of course, the above views only represent the author's personal views, which may be somewhat subjective and inaccurate. You are welcome to correct and leave comments in front of the screen. I am waiting for you in the comment area!
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