In the century-old development history of the automobile industry, from vehicle manufacturing to fuel power technology, multinational car companies have become "godfather" figures in front of Chinese users and car companies. So far, no independent fuel car company dares to challenge multinational car companies. .
When the automobile industry reaches the epoch-making changes of electrification and intelligence, traditional multinational automobile companies are no longer the aloof role they once played, and everything has to start from scratch.
From the lackluster performance of the Volkswagen ID. series of pure electric vehicles in the Chinese market to the delay in Toyota's pure electric bZ4X being launched due to various problems, these are all living examples before us.
Regardless of sales volume or market recognition, from BYD , GAC Aian to Weixiaoli, we have seen the increasing market influence and brand recognition of Chinese electric vehicle companies.
In the largest transformation in automotive history, Volkswagen launched the ID. series of pure electric concept cars based on the MEB platform, and quickly transformed and built new factories around the world. The Chinese market currently has two MEB factories and 5 ID. pure electric vehicles. Electric model.
has a production and sales volume of 4 million units. Even though Volkswagen has an absolute leading position in China's fuel vehicle market, in the brand new market of electric vehicles , it does not publicize its capital in the field of electric smart vehicles, but works hard Sell every car well.
For car companies that are slower in the pace of pure electric vehicles, from Toyota and General Motors to Nissan , they are still showing their long history in the field of electric vehicles.
For example, Nissan said, 75 years of pure electric technology accumulation, over 25 years of battery R&D and manufacturing experience, over 21 billion mileage, and battery 0 major safety incidents and so on.
Not to mention that the current electric cars are more sought after by users because of their intelligence. Just for the electric thing, there are intergenerational technology iterations every year. The long history of the past is almost insignificant today.
From the innovation of power battery material components, to structural changes, to large-scale application in all scenarios, multinational traditional car companies have conducted in-depth research on vehicle manufacturing and fuel power. Power batteries and electric drive systems are of great importance to They are almost a new cross-border species.
The gasoline-electric hybrid and plug-in hybrid technologies that multinational car companies were once keen on have achieved mass production and large-scale application of electrification technology. Compared with pure electric vehicles, everything is completely different because they must give up what they once were. The mainstream power source is the fuel engine, which brings a brand new power system.
For example, with the help of gasoline-electric hybrid dual-engine technology, Toyota said that it has the largest electric vehicle scale and operating experience in the world, but it did not expect that its first bZ brand pure electric model, bZ4X, would fail in a low-temperature environment. A low-level error in charging (fast charging).
In Nissan, which has developed pure electric vehicles earlier and faster, the Leaf was once a hot seller in the North American market, but now it is unknown. The first new pure electric model Ariya has just been launched. Whether it can be recognized by Chinese users is still unclear. unknown.
In the Chinese market, Dongfeng Nissan's electrification can be said to be the slowest among the joint venture car companies. Until now, there are only one old pure electric model, the Sylphy 3, and the Sylphy electric drive version, which was launched not long ago.
Looking at the global market, Tesla is based on electric drive, making smart cars, a brand new species, a technological newcomer that users are eagerly awaiting. This is a Model, an electric car, and a smart car. The comprehensive integration of the two technologies has made Tesla the leader it is today.
On the other hand, all multinational traditional car companies have been struggling with whether pure electric power can gain user acceptance and whether there is enough market demand to support profitability.
The " oil-to-electric " model in their eyes may still have a chance in other parts of the world, but in the Chinese market, it has been abandoned for a long time like the three-cylinder engine model.
To create an epoch-making electric smart car, multinational car companies need to abandon everything in the past, including all the glory and all the daily routines they are accustomed to, and invest in this completely unfamiliar electric drive and smart car market, and this obviously takes time , patience and courage.
Chinese independent car companies have long regarded this brand-new market as a historical opportunity for overtaking in corners and the best opportunity to achieve counterattack.
In China, the world's largest single automobile market, the world's richest electric smart car resources have been concentrated, and various new and cutting-edge automobile technologies are constantly accelerating large-scale application.
From intelligent central control systems to autonomous driving technology, we dare not say that Chinese car companies currently have far-reaching capabilities, but the scale of commercialization is definitely the first in the world. In such a high-intensity, large-scale, all-scenario commercial context, new technologies will be updated, developed and matured at a faster rate, eventually transforming a car.
In the context of the rapid advancement of electric smart car technology, if any multinational car company still vigorously promotes its own electric car history and embraces its glorious history while ignoring that the market is no longer the same, that would be too much. Yelang is arrogant.
Even models released a year ago are lagging behind, let alone technology from decades ago.
After China’s independent car companies, multinational car companies began to release new pure electric models and entered the Chinese market one after another. I hope they will no longer talk about their glory and history, but continue to deepen the characteristics of their own brands.
From Tesla to Weixiaoli, from BYD to GAC Aian, their success is not only electric and smart, but also shaping their own exclusive brand characteristics and a more in-depth and accurate understanding of the market and user needs.
Users’ requirements for cars have never changed, such as safety and reliability, which are the advantages of traditional multinational car companies.
Users’ needs for cars are always changing, such as playability and scalability, which are the advantages of independent car companies.
The collective brand improvement efforts of China's independent car companies are most vividly reflected in the field of electric smart cars. They are more bold and confident in this new market segment. Multinational car companies have fallen from the altar and are no longer as high as they once were.
Stop joking about telling Chinese users about history. If there are no new features, then make your own features the best.
original article, welcome to forward.
