With the continuous development of the economy and the continuous improvement of people's living standards, people's requirements when choosing car models are also constantly upgrading. Especially in recent years, people have paid more and more attention to environmental protecti

With the continuous development of the economy and the continuous improvement of people's living standards, people's requirements when choosing car models are also constantly upgrading. Especially in recent years, people have paid more and more attention to environmental protection concepts such as green development and sustainability. More and more consumers are turning their attention to new energy models when buying cars. Choosing a good new energy model is what every new energy enthusiast yearns for. What we are going to talk about today is what happened last month. On June 27, BMW brought 15 models including the BMW i brand and a total of 55 luxury cars to the beautiful Hainan, and started the "Style Road Life" 2022 BMW Southern District Gathering Tour.

This event is mainly to actively implement BMW’s commitment to carbon reduction, integrate the concept of sustainable development into the event through innovative forms, and take customers to explore the future of sustainable development. In order to bring customers a rich electric product experience, this This event brought four BMW i brand models, namely the innovative BMW iX, the new BMW i3, the new BMW iX3, and the innovative BMW i4, allowing customers to deeply experience the green future travel that "goes beyond electric".

Among them, as the pure electric model with the highest positioning in the BMW family, the innovative BMW iX is the most attractive model among the four. As a brand-new model that incorporates the concept of sustainable development, this car has a unique appearance. It gives people a brand-new feeling. Shy Tech stealth technology is added to the appearance. The air intake grille on the front face is relatively large, and the interior is blackened, giving it a good visual impact. The most worth mentioning The grille also uses self-healing materials. Even if there are slight scratches while driving, it can repair itself after just being stationary for a period of time. It’s amazing. Then we come to the interior. The entire interior is very exquisite in workmanship. , and resolutely implement the concept of sustainable development. In terms of materials, the entire interior and fabrics are made of large-area recycled materials. The carpets and floor mats are made of 100% recycled nylon materials, and the genuine leather is treated with olive leaf extract. , these extracts come from leaves collected after pruning olive groves in Europe. There is also a huge curved screen equipped with a 12.3-inch instrument panel and a 14.9-inch central control screen, which provides a wealth of information and makes the entire interior full of technology.

Then comes the second model, the all-new BMW i3. This car resolutely implements the concept of sustainable development in all stages of design, development, supply chain, production and recycling, achieving full life cycle carbon emission reduction, and the entire body shape It is relatively fashionable and young. The new design adopts aerodynamic designs such as "shark gills" guide grooves, tail diffuser, flat chassis and body lines, which reduces the wind resistance coefficient of the entire vehicle to 0.24Cd. This design not only It greatly ensures people's safety while driving, and at the same time effectively reduces energy consumption. The entire interior technology is relatively simple and elegant. It adopts a joint-screen design and provides very complete information. In terms of materials, the entire interior The upholstery is wrapped in a large area of ​​leather material, and the materials used are very kind, which improves the texture of the entire interior. In terms of power, the drive unit is provided with a rare earth material-free excitation synchronous motor. This configuration can not only provide the car with Providing surging power, it also greatly reduces dependence on rare metals and fundamentally reduces environmental pollution.

BMW not only brought us low-carbon and environmentally friendly i-series models this time, but also implemented the concept of green, environmentally friendly and sustainable development into every aspect of this light-picking trip. As soon as you enter the hotel, you can see the white birch tree in the lobby. , this is the recycling of naturally dried and fallen trees, which allows people to instantly be transported to the vast Daxinganling Mountains in Northeast China. It is really innovative. Then comes the wall of the elevator room, which also uses abandoned railway sleepers and ship wood. It fully integrates the functionality and recycling value of the material.Step out of the elevator and take out the room card. The room card is also unique. It is not made of traditional plastic, but made of wood. After opening the door, you will see that the clothes rack in the room was converted from a workbook, and the water cup It is made of recycled wine bottles, which shows that BMW South is really full of sustainable concepts in every aspect of the event.

In addition to these, under the concept of "Life on the Road" in this event, not only many test drive routes were arranged, but also cycling activities along the most beautiful coastal roads were carefully arranged, allowing everyone to enjoy the gifts of nature along the way. , enjoy delicious food with stunning sea views.

国产车: BMW has always started from the perspective of users, and also told people from actions that the principle of green and sustainable development is not a slogan, but a real implementation into action. I hope that BMW can continue to give people For the sake of users, BMW's sustainable development concept is conveyed to every corner, and we look forward to bringing better products to consumers in the future.