In 2022, in the automobile industry, from the upstream and downstream supply chains to the OEMs, the overall sales volume fell by more than 43% year-on-year, and the highest year-on-year decline by car manufacturers was more than 70%, setting a new low for monthly sales decline in the same period in the past 10 years. It is pinned on the growth of the auto market in May. Things are getting better, and the automobile industry is beginning to see signs of recovery.
However, in this context, GAC Toyota has become a resister under the adverse trend. In April, sales of 68,528 units were only down 7% year-on-year, far lower than the double-digit decline in the industry. It also won the joint venture car enterprise for the first time. Among the top three in the sales rankings, it took advantage of the momentum in May and continued to take the runner-up position with sales of 83,800 vehicles, firmly occupying the top camp. In the context of a certain pessimism in the automotive industry, GAC Toyota's strong counterattack has undoubtedly given the market a shot in the arm. How can GAC Toyota calmly respond to sudden crises in the industry and stabilize its fundamentals, empowering high potentials? Development has become a new questionnaire that the entire automotive industry needs to fill out.
Strategic layout empowers high-quality development
System capabilities help brand upgrading
Proposed the concept of "brand evolution" in 2019, and welcomed the 18-year-old coming-of-age ceremony in 2022Proposed "brand upgrading" has entered a new stage, GAC Toyota explains It has demonstrated the transformation process of high-quality development from “quantity” to “quality”. At a time when the automobile industry is facing a century-old change, if we change our development thinking, continuously expand the sustainable development space of the brand, consolidate the market foundation, stabilize the user base, and stimulate the improvement of the enterprise's endogenous power, and finally realize the brand upgrading, we will become GAC Toyota. New measures to enhance comprehensive competitiveness. Through high-value products, high-quality services and high-grade experiences, GAC Toyota has instilled corporate system capabilities into the driving force for sustainable development, and will be the first to outperform the industry's sharp decline in 2022. The
"pyramid" product matrix, TNGA global system architecture and three major strategic layouts are important cornerstones for GAC Toyota to embrace users, consolidate system capabilities, and complete "brand evolution" to "brand dimension enhancement." Through the three flagships of Camry, Highlander and Senna , it has built the top of the "pyramid" of GAC Toyota's product matrix, leading the strength of high-value growth; with the Vesa, Wilanda , Lingshang , etc. , Fenglanda, C-HR, Ralink , etc. respectively form the waist and base of the "pyramid" to improve the competitiveness of the product matrix and stabilize the user base. By constantly updating new products and maintaining competitiveness throughout the product life cycle, GAC Toyota's full product matrix "pyramid" layout has been completed, forming full coverage of the mainstream markets of sedans, SUVs and MPVs, bringing users more diverse choices while also Build a development ecological wall that is large-scale, structured, competitive and sustainable.
As a carrier of comprehensive high-endization, the sales of the three major flagships reached 175,000 units from January to May 2022, a year-on-year increase of 27.4%, accounting for 43.8% of the total sales of the entire series, taking the lead in reaching the 40% predetermined share target in 2022, comprehensively Deepen the brand's high-end image. 2022 is an important node for the acceleration of electrification of GAC Toyota. Thanks to the "long-termism" forward-looking attitude of dual-engine hybrid models, the sales volume of dual-engine models in 2021 will reach 182,000 units, a year-on-year increase of 98%, accounting for 22% of the total annual sales. %, by 2021, the cumulative sales of dual-engine hybrid models will exceed 500,000 units.
From January to May this year, the sales of dual-engine hybrid models reached 117,000 units, a year-on-year increase of 122.7%, and the sales volume accounted for 29.4%. The impressive year-on-year doubling results highlight the strong growth of GAC Toyota in the dual-engine hybrid market. In 2022 The critical point of 30% sales of hybrid models is about to be exceeded. Facing the passive situation of high oil prices and rising prices of electric vehicles, hybrid models have become a better choice in the market. Taking this opportunity, GAC Toyota has been laying out its dual-engine hybrid technology route in the Chinese market for 12 years, doubling its sales year-on-year in 2022. Sowing the seeds and growing explosively also laid a strong foundation for all-round electrification warfare.
So far, GAC Toyota has introduced 7 models of dual-engine hybrid models in 35 levels, including Camry, Highlander, Sienna, Vensa, Veranda, C-HR and Ralink, spanning mid-size cars It has the most abundant choices and widest coverage in the domestic hybrid market, and continues to lead the popularization of hybrid technology in the Chinese market.With the launch of bZ4X, the first e-TNGA pure electric medium-sized SUV, this year, GAC Toyota's comprehensive electrification strategy has further advanced and completed a full-engine layout from fuel, HEV, PHEV and BEV. Currently, the penetration rate of GAC Toyota’s electrified models and has reached 30.1%, which is higher than the forecast of 25% penetration rate in 2022. In 2025, GAC Toyota plans to sell more than 50% of hybrid models, with a total of 2.3 million dual-engine hybrid sales. It will introduce 5 pure electric models before 2025, and electrified models will account for 60% of sales by 2035. 100% of the models are electrified. While promoting the all-round electrification strategy, it also helps achieve the "double carbon" goal.
In terms of technology in all fields, all GAC Toyota models will support the OTA function in the future, and will be 100% equipped with the latest Toyota Internet of Vehicles. Through product intelligence and service digitization, we will create an industry-leading smart travel experience for users, and provide Yuexiang Store with a more convenient service experience that exceeds expectations. At the same time, GAC Toyota actively embraces practical innovation in the four fields of the "new four modernizations" of "electrification, networking, sharing, and intelligence" to enrich the diversity of automobile scenarios in the future.
From "brand evolution" to "brand dimension enhancement", from annual sales of 680,000 vehicles in 2019 to 840,000 vehicles in 2021, and even hitting the annual production and sales target of 1 million vehicles in 2022, GAC Toyota is facing the overall industry downturn Under the overall environment, the positive growth trend of the sales curve has always been maintained. By introducing the TNGA architecture system, the company's high-quality development foundation has been consolidated in all aspects from R&D, production to sales. The cumulative sales of TNGA architecture models have exceeded 1.75 million, and the user base has reached 6.18 million; and the construction of the product matrix "pyramid" and the three major The strategic layout realizes the joint improvement of "quantity and quality". In the "post-joint venture era", GAC Toyota, empowered by the entire value chain system, has not only withstood the darkest three years of China's automobile economy, but also brought hope and hope to the auto market that is shrouded in a certain degree of pessimism in 2022. Confidence has also opened up a new level of competition in the year of GAC Toyota's 18th coming-of-age ceremony.
Million-plus system transformation
Leading the Greater Bay Area industrial cluster
Faced with the goal of "30·60 carbon peak , carbon neutral " and the energy transformation of the automotive industry, GAC Toyota has always strived to become "China's NO.1 We strive to create a green vehicle life cycle from green products, green factories, green industrial chains and other links. At the same time, we have always adhered to our original aspirations and made steady progress. While establishing a million-dollar production and sales system, we simultaneously fulfilled our corporate social responsibilities and "mass-produced happiness" for our users.
In July 2021, the first phase of the GAC Toyota new energy vehicle production capacity expansion project was officially put into production in Nansha, Guangzhou, with the annual production capacity increased by 200,000 vehicles. At that time, the annual production capacity of the GAC Toyota plant had jumped to 800,000 vehicles. This year, the second phase of GAC Toyota's new energy vehicle production capacity expansion project will also be completed and put into operation. The annual production capacity will continue to increase by 200,000 vehicles per year. The total production capacity of the factory will reach 1 million vehicles, ensuring the completion of the annual production and sales target of 1 million vehicles in 2022. At this point, the total investment in the first and second phases of the GAC Toyota new energy vehicle production capacity expansion project is 11.33 billion yuan. In the future, it will contribute more than 50 billion yuan in real estate value every year, create more local jobs in Guangzhou, attract more high-end talents, and drive surrounding areas There are more than 30 parts and components manufacturers, contributing more than 100 billion to the local industrial output value. The completion of the first and second phases of the project will further enhance the competitiveness of Guangzhou's new energy vehicle system and promote the construction of the new energy vehicle industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area.
In order to achieve more extreme product quality, GAC Toyota has always followed the concept of "quality first" and strictly implemented the lean production model with "self-process completion" as the core. It does not rely on subsequent process inspections and is truly built within the process. Quality requires every employee to practice "quality first" and have the awareness of continuous improvement and continuous promotion of product quality and service quality, and use digital technology to empower the quality assurance system to create a "zero-defect" factory of GAC Toyota to make products High quality assurance with high QDR genes.
Take the first phase of the new energy vehicle production capacity expansion project as an example. The welding workshop introduced the existing GBL line and equipped more than 700 robots to achieve 100% automation.In terms of logistics management, we independently developed an intelligent logistics planning system to realize out-of-factory logistics collection and in-factory logistics intelligent decision-making to ensure on-time supply of parts. By introducing intelligent inspection technology, traditional manual inspection is improved to visual intelligent automatic inspection, which automatically analyzes and identifies defects, collects statistical data, analyzes pass rates, and achieves higher-precision intelligent inspection. By using high-precision inspection sensor technology to replace manual detection concentration meters, accurate concentration detection is achieved, providing more stable and reliable concentration detection technology support for filling projects. By promoting the intelligent upgrading of manufacturing processes and focusing on both production efficiency and qualification rate, the first-time qualification rate of GAC Toyota products will increase to 99% in 2021.
However, as early as 2015, GAC Toyota launched "structural reform" to promote all-round system strengthening and capability improvement. GAC Toyota's pioneering "intelligent three-dimensional warehousing" technology has realized the connection between mass production and rhythmic production methods. The new The application of technology can save 11 million yuan in logistics costs every year. The stamping workshop is equipped with 366 three-dimensional stamping parts storage spaces, which increases the logistics loading capacity by 20%, increases the space utilization rate by 30% year-on-year, and shortens the parts transportation distance by 74%; the final assembly workshop adopts a "Chuan" layout, which greatly reduces the logistics within the factory. working hours, improve transportation efficiency, and ultimately achieve high-efficiency changes in the entire production end, and improve the competitiveness of the production end system.
At the same time, GAC Toyota also adheres to the concept of "people-oriented, building cars and educating people", actively fulfills its responsibilities to employees, the environment and society, and thoroughly implements various safety management measures under the slogan of "safety is above all else". In 2021, GAC Toyota had no production safety accidents causing serious injuries or deaths, and there were zero cases of occupational diseases. The health of the company's employees was effectively protected. And by tightening the safety production responsibility system , carrying out various traffic safety education, special education on managers' safety responsibility awareness, etc., to implement safety production and strengthen risk prevention awareness. In addition, GAC Toyota has been deeply involved in the public welfare field since 2007, promoting the implementation of public welfare projects in four major aspects: life safety education, biodiversity protection, community co-construction, and charity relief. In the past three years, from 2019 The cumulative annual public welfare investment is 160 million yuan, which will increase to 200 million yuan in 2021.
Faced with the great changes in the automobile industry, GAC Toyota has stepped into the game, using the wisdom and innovation accumulated from 18 years of deep cultivation in the domestic market to lead the high-quality development of the industry. GAC Toyota also continues to promote its high-end strategy, accelerate the pace of electrification, consolidate its internal system capabilities, and strive to fully build a million-dollar production and sales system in 2022 to help "brand dimensionality" leap forward and continue to "make better cars" for users. .
