On the Media Day of the 2022 Chongqing Auto Show, a rights protection incident occurred at the booth of the new car-making brand Leapmotor. According to the live video, a car owner wearing a dress appeared at the Leapao Auto booth holding up a piece of white paper with the words "Leapao new car, black screen on the day of repair, two major parts replaced in half a month, promised to return the car but regretted" with both hands. . However, the rights protection incident was quickly put down. Security and police officers quickly arrived at the scene and pulled up a black curtain to surround the booth.
Subsequently, Leapmotor responded: "After verification, the user's complaint at the auto show has been resolved. The store inspection found that the vehicle's smart cockpit was faulty and ordered the customer. After the arrival, the store completed the replacement of the faulty parts for the user as soon as possible. , the vehicle maintenance was completed and in normal condition, and it was proposed to compensate the user for travel expenses. However, it is a pity that the customer failed to accept the plan. The store will continue to actively and sincerely communicate with customers and strive to reach an agreement as soon as possible. "However, in response to Leapmotor. , the car owner has not publicly responded to whether the complaint has been resolved.
As users’ rights protection awareness increases, some consumers begin to regard auto shows as the first choice for “rights protection”. Due to the frequent occurrence of rights protection incidents at auto shows, security and police officers are becoming more and more skilled in handling rights protection incidents. However, compared with the Tesla rights protection incident at the 2021 Shanghai Auto Show, the impact of the 2022 Chongqing Auto Show Leap Car rights protection incident is not large. On the one hand, the Chongqing Auto Show is not as popular as Beijing, Shanghai, and Guangzhou Waiting for the A-class auto show, on the other hand, Leapmotor, as a niche car brand, is not as popular as Tesla, NIO, Xpeng, Ideal and other car companies.
The China Consumers Association once pointed out that "the phenomenon of rights protection at auto shows has appeared frequently, reflecting that consumers still have pain points, difficulties and blockages in rights protection in the automotive field, especially in the field of intelligent connected cars ." In addition, China Consumers Association also pointed out, “On the one hand, car companies should strictly control safety to ensure the safety of vehicle use and consumer rights. At the same time, they should also do a good job in after-sales service, understand consumer rights protection demands, and provide practical solutions. Effective solutions. On the other hand, relevant departments and consumer associations at all levels should further unblock consumer complaint channels and guide consumers to protect their rights and interests through reasonable and legal means and legal channels."
Information shows that Leapmotor was founded in 2015. It is an electric vehicle brand of Zhejiang Leapao Technology Co., Ltd. and was jointly invested and established by Zhejiang Dahua Technology Co., Ltd. and its main founders. Currently, Leapmotor There are four models on sale: Leopao S01, Leopao T03, Leopao C11 and Leopao C01. Among them, the first model, Leapmo S01, was launched in January 2019 and will be delivered in the second half of the year. The current price is 119,900-150,900 yuan.
Leapmotor S01 is not a mature product. It only encountered collective rights protection after only one year of delivery, and there were a surprising number of problems. In May 2020, the first batch of Leapao car owners collectively defended their rights and jointly sent an open letter to Zhejiang Leapao Technology Co., Ltd. , hoping that the manufacturer could solve the vehicle problems. According to the "Open Letter from the First Batch Owners of Leapmotor S01-380 and 380PRO to Leapmotor", more than 200 Leapmotor owners summarized the problems that occurred in less than half a year of using the car. The letter pointed out the many faults of Leapmotor. , including brake system failure, vacuum booster pump failure, power system failure, battery overheating protection, vehicle system failure, main control screen black screen, control system failure, vehicle shutdown for no reason, air conditioning design failure, car owners miserable, camera system failure , intelligent driving is questionable, the finger vein recognition rate is low, the functions are flashy, automatic parking is difficult to realize, the technical strength is worrying, OTA upgrade is slow, there are many faults after the upgrade, the body shakes abnormally, and the high-speed experience is extremely poor, etc. In addition, some rights-protecting car owners have reported that the electronic handbrake automatically locks, cannot move forward and backward after shifting into gear, and the horn does not sound.
Recently, Leapmotor has been exposed to false propaganda.According to "1818 Golden Eye" media reports, a car owner in Ningbo ordered a Leap C11 model in April 2021 and waited for more than a year to pick up the car. However, after picking up the car, he found that the purchased vehicle battery did not match the originally advertised battery. The originally promised battery supplier was AVIC Lithium Battery , but the actual delivery was Xinwangda . In response to this matter, Leapmotor responded: "The company attaches great importance to user experience and high-quality product delivery. Regarding the issues reported by Mr. Huang in this incident, we are actively communicating and coordinating the relevant situation and providing solutions as soon as possible. "According to the latest feedback from Leapmotor, the incident "has been properly resolved and reached an agreement with the user."
While sales are increasing, should we also pay attention to product quality? Data shows that the delivery volume of Leapmotor from January to May increased by 347.0% year-on-year to 40,735 vehicles, of which May increased by 214.3% year-on-year to 10,069 vehicles. Regardless of single-month delivery or cumulative delivery, Leapmotor exceeded NIO . It is understood that the models currently on sale at Leapao include Leapao T03, Leapao S01 and Leapao C11, which are positioned as mini cars, small cars and medium-sized SUVs respectively. Among them, Leapao T03 has the highest sales volume, with a total delivery of 26,650 units from January to May. vehicles, accounting for 65% of the total delivery volume of Leapmotor.
Of course, no matter what, Leapao Auto's delivery data still showed growth, and riding on this east wind, Leapao Auto submitted a listing application to the Hong Kong Stock Exchange. That's right, Leap Motors is short of money.
data shows that Leapmotor has received a total of 7 rounds of financing, with a financing amount of 12.06 billion yuan. The prospectus shows that the adjusted net losses of Leapmotor from 2019 to 2021 have been 810 million yuan, 935 million yuan and 2.629 billion yuan respectively. The cumulative net loss is as high as 4.374 billion yuan, while the total revenue in these three years is only 3.88 billion yuan. . What's even more dangerous is that as of December 31, 2021, Leapmotor's cash and cash equivalents were only 4.338 billion yuan, while "Wei Xiaoli" were 47 billion yuan, 45.36 billion yuan, and 50.16 billion yuan respectively. Leapmotor's cash and cash equivalents were only 4.338 billion yuan. The reserve level is only a fraction of that of "Wei Xiaoli". Such a business dilemma makes it easy to explain why Leapmotor is eager for an IPO before it has entered the mid- to high-end market.
According to the plan, Leapmotor will launch 8 new models by the end of 2025 at a rate of 1-3 models per year, covering cars, SUVs and MPVs of various sizes. There are still 3 years to go before 2025. The goal is inevitably to avoid suspicion. Tesla CEO Musk once said, “What I see from these new car companies right now is that they are jumping into the abyss and trying to massively expand production without ever building a car. This is crazy. "Leapmotor also coincides with this dilemma in car manufacturing. For Leapmotor, which is stuck in the quagmire of losses and positioning, it is really difficult to get ashore.
Looking at the essence through the incident, can the new car-making power car companies buy it? In the eyes of many people, compared with traditional car brands, new car-making forces have almost no technological accumulation. Some people even bluntly say "PPT cars", but in the past two years, the delivery data of new force brands has indeed increased sharply, indicating that they have It has been recognized by some markets, and more and more consumers are beginning to accept new energy vehicles and new power brands. However, it is unclear whether this is recognition of new power products or curiosity. Compared with traditional fuel vehicle brands, the advantages of 's new power brands are mainly reflected in electrification and intelligence. However, there is still a certain gap between 's car-making skills and traditional car brands. This is why quality control cannot be achieved. Main reason for guarantee. Therefore, from the perspective of the automotive industry, new power brands are still viewed conservatively. At least in terms of quality control, the performance of new power brands is not as good as that of traditional car brands. Source: Automotive industry focuses on
