"618" has come to an end, but Jietu Motor's "618" continues. With freezing prices and many live broadcast benefits to ignite users' enthusiasm for car buying in the summer, Jietu Motors has received a total of 9,017 orders in 18 days. New media channels are strongly exerting force, and the activities will run throughout June. The reason why it has achieved such outstanding results is that Jietu Motors' continuous innovation of marketing models and persistence in its users are behind the orders.
New media operations have shown their prominence again
618. During the period of
618, Jietu Motors linked up with Internet celebrity experts through the official live broadcast room and live broadcast platforms such as Douyin and Kuaishu. A total of 58 live broadcasts were carried out in 18 days. Jietu Monkey King pre-sale settings Activities such as a million prize pool, a 49,999 yuan car purchase subsidy draw, and a live group buying event will pamper fans with surprise benefits. At the same time, more than 400+ dealers also participated, with a total of 15,000+ live broadcasts, interacting with users online and sharing the carnival. It is understood that so far, Jietu Motors’ 618 themed live broadcast has covered more than 21.45 million people, with 10.785 million comments and interactions, and a total cumulative time of 2.154 million minutes, which once again confirms users’ attention and love for Jietu .
As Jietu Automobile continues to develop new media channels, short videos and live broadcasts have contributed more than 30% of Jietu’s sales. As one of the important channels for communicating with users, Jietu Motors continues to deepen the reform of new marketing and service models, continues to build operational capabilities for short video and live broadcast marketing, and has cultivated a group of crystal anchors, a team of dealer influencers and users. Internet celebrity teams, etc., work hand in hand with users as "Internet celebrities". In 2022, the number of people following Jietu will reach 1.9 billion+, and the number of user likes and comments will exceed 120 million+. In the future, Jietu Motors will continue to focus on the "travel +" market segment and continue to break through the user experience of the "travel +" ecosystem. , to build a new product and ecological marketing experience for users.
uses products to pay tribute to the love of users and fans.
46 months has accumulated 510,000 users and more than 14.5 million fans. Jietu Motors is still continuing to create the "Jietu Speed" in the auto market. The root cause is that users' recognition of products has always been the driving force for Jietu's progress. As Li Xueyong, general manager of Jietu, said: Without users, there would be no motivation for Jietu's growth. Without users, Jietu would have no way forward. Direction. Taking the "4+3+N" product layout vision as the starting point, Jietu Automobile is committed to using products to pay tribute to the support and affirmation of users.
The current product layout of Jietu Automobile focuses on the Jietu X70 series and Jietu X90 series. The two major product matrices are launched: the Jietu X70 series, headed by the new Jietu X70S, Jietu X70 Zhuge, and Jietu X70 PLUS, to create a matrix of Internet-famous "national 7-seat SUVs", covering the price range of 70,000 to 150,000 yuan. The Jietu X90 series takes Jietu X90, Jietu X90 PLUS, and Jietu X90 Zilong as its product selling points with practical space, high cost performance, and strong smart technology attributes to meet the travel needs of different consumers. "Three Musketeers", making an upward impact on the independent B-class SUV market, covering a wider range of user groups' car purchasing options, and fully satisfying users' travel needs.
In addition, as a new breakthrough in the youth field after the strategic upgrade of Jietu Automobile's brand strategy, Jietu The pre-sale order volume for Dasheng has exceeded 16,000+ units. The new car will be launched in the third quarter of this year. With the blessing of the "Kunlun" architecture, Jietu Dasheng will take on the important task of expanding the brand user circle and boost the quality and quality of Jietu cars. Double liter. The much-anticipated Jietu T-1 will also be officially launched in the third quarter of 2023. It will continue the design concept of the Jietu T-X concept car and launch a variety of power combinations such as 1.6T, 2.0T and hybrid, and will have Four-wheel drive version.
has entered the "Travel+" 2.0 era. As the product matrix becomes increasingly rich and diversified, and the "Travel+" ecosystem becomes increasingly complete, Jietu Motors will closely follow the strategic focus of users' thinking and practice " "The best understanding of user needs, the most user-friendly marketing, and the most pleasant user experience", listen to users' voices, release user value, think before users, act for users' desires, and regard users as the essence of Jitu Auto's existence Value, focus and eternal friends, implementing the concept of "defining the journey with actions" with practical actions
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