At the 2022 Chongqing Auto Show, a brand-new model debuted at the auto show for the first time. Although it is a brand-new brand, this brand has strong technology and capital accumulation, and its share of industry resources is also quite high. It is Ruilan Automobile. Ruilan Aut

2022 Chongqing Auto Show , a brand new model debuted at the auto show for the first time. Although it is a brand new brand, this brand has strong technology and capital accumulation, and its share of industry resources is also quite high. It is Ruilan Automobile .

Ruilan Auto was established less than a year ago. Many people may ask why Ruilan Auto? Why do you dare to build a new brand during the tightening stage of China's automobile industry? Why do you think your new strategy can succeed? Indeed, these worries are what Shuge once worried about, but in fact, if you simply search the Internet, you will know that this Ruilan car has a lot of things inside it. Once upon a time, it was reported that Geely Automobile would acquire Lifan , which paved the way for the establishment of Ruilan Automobile. The predecessor of Ruilan Auto can be understood as Lifan Auto , but the current Ruilan Auto has almost no relationship with Lifan. Fundamentally speaking, Lifan only used its car-making qualifications to let Ruilan Automobile settle in Chongqing, while Geely Automobile provided capital and technology. This is why Shuge said Ruilan Automobile is a brand-new platform. A new force with real strength and ideas.

This Chongqing Auto Show is the first appearance of Ruilan Auto. Ruilan Auto has come up with a complete set of solutions for the industry. Whether it is the B-side or the C-side, Ruilan Auto is well prepared.

At this auto show, Ruilan Automobile focused on releasing three battery-swapping models under the GBRC crystal architecture - Ruilan 7, Ruilan 9, and 80V PRO. At the same time, it elaborated on the establishment and advantages of its own power swapping ecology, and launched some discussions and demonstrations based on the power swapping basis, which truly contributed to the power swapping industry and new energy development.

Let’s talk about the product first. The first A-class power-swapping SUV under the Crystal Architecture of Ruilan Automotive - the concept car of Ruilan 7 has an ultra-low drag coefficient of 0.24, a full-screen technological design, a minimalist interior cockpit, 550-750 Kilometers of ultra-long battery life, integrated charging and swapping energy replenishment mode. The 80V PRO and Ruilan 9 under this architecture are closer to the needs of current consumers. Among them, the 80V PRO is positioned as a "rechargeable and interchangeable large 6-seater", with the advantages of 60-second ultra-fast battery replacement, 30-minute DC fast charging, and 6-seater large space. Whether it is the B-end or the C-end, these two models currently have It's very competitive.

Judging from the product information alone, it really can’t explain anything, but for a C-end product with battery replacement, Ruilan is the first company to enter this blue ocean after Weilai . Moreover, what Ruilan Auto wants to do is to "popularize battery swapping." Why do you say that? The pricing of Ruilan Auto's products will be more advantageous than NIO, and it will be more competitive when it reaches mass consumers. This is the popularization of battery replacement. It is an important foundation for electricity. The current cost of replacing electricity with Weilai is extremely high. Once Ruilan popularizes electricity replacement in mid- to low-end consumer products, it will create a red ocean.

Moreover, by the end of this year, Ruilan Auto will build nearly 200 power swap stations. In the future, Ruilan will realize the integration model of multiple power swap stations in multiple regions. No matter where you are, people through the APP- The cloud interaction between the car and the battery swapping station can easily realize extremely fast battery swapping. In terms of convenience, the battery swapping station is comparable to a new generation of "gas stations". Therefore, Ruilan's battery swapping model will be very competitive in the future. of. In the future, Shuge is also looking forward to Ruilan's products. Shuge believes that with good products paired with a good battery swapping experience, Ruilan Auto's Red Sea is ahead.

It is worth noting that Shuge will bring exclusive interviews with the two main marketing and marketing leaders of Ruilan Auto in subsequent updates. At that time, he will discuss with you in detail the development prospects of the Ruilan model, so stay tuned.