Which car is the most popular in the car circle recently? Beijing Off-Road’s BJ60 is definitely one of the best. With the gradual exposure of new car information, more and more netizens have fallen in love with this great companion for home entertainment, and many netizens even called for Beijing Off-Road to release the BJ60 as soon as possible. This time, it really came.
As a measure to implement this invitation, Peng Gang, Secretary of the Party Committee and General Manager of BAIC Marketing Company , launched the "BJ60 Co-Creator Plan", opening up 1,000 group co-creator quotas to the first batch of car owners who pre-ordered the BJ60, Beijing Off-road will work with users to create a win-win family life.
Olympic champion Tian Liang airborne as a surprise guest at the Home Gaming Conference, where he booked BJ60 and became the chief home gaming co-creator, starting a new home gaming journey with BJ60.
became popular before it was sold. BJ60 opened its creative rights to users for the first time.
html On June 29, the Beijing Off-Road BJ60 Home Play Conference was held online.Following the spotlight, Peng Gang, Secretary of the Party Committee and General Manager of BAIC Marketing Company, took a BJ60 to the stage of the Home Entertainment Conference, marking the official debut of the BJ60. Since March this year, with the phased disclosure of model information, BJ60 has gradually captured people's hearts and has continued to become an "Internet celebrity car" that became famous before it was sold. Many people fell in love with it without even meeting it, and even became his "Loyal fan".
In the eyes of "power control", the BJ60 is a "big guy" that can fly close to the ground with a length of 5 meters and can break 100 mph in six seconds; in the eyes of "appearance control", the national fashion style is handsome and romantic, and the BJ60 is like wearing white. A "warm man" with a clean and refreshing shirt; in the eyes of "tech-savvy" people, the BJ60 combines luxury comfort with off-road performance. The BJ60 is an all-rounder that can handle various situations calmly.
Many netizens believe that the emergence of the BJ60 will make SUVs more and more involved, which is good for consumers and should be praised; off-road veterans also say that the BJ60 has transformed off-road vehicles from a niche to a mass market. From then on, off-road vehicles It has become a joyful vehicle, and a "player" has become a "home game"; professional media people say that BJ60 is a reconstructor of China's SUV market segment and a redefiner of medium and large SUVs.
"Although the evaluation perspectives are different, they are all full of love and expectations for BJ60." Peng Gang said.
From the perspective of Beijing Off-Road, technological innovation has always been the key to maintaining the top brand status. BJ60 has received widespread and continuous attention, which not only benefits from Beijing’s accumulated experience in the field of off-road technology, but also cannot do without the company and support of hundreds of thousands of existing users. support. Beijing Off-Road has the responsibility to respond to user calls and give back user support. The time is ripe to create a third-generation classic product. With the debut of BJ60, Beijing Off-Road’s first step is to hand over the co-creation rights of BJ60 to users.
Iron fan welfare Tian Liang leads the BJ60 co-creator. The quota is first come first served
"We have already received many pre-orders from all over the country before the BJ60 has been officially unveiled." This is a good thing for any car company and brand. Fortunately, as the head of BAIC Marketing Company, Peng Gang is no exception. It is also his responsibility to give reassurance to all fans who love and pay attention to BJ60. “The 2.0T+48V hybrid version of BJ60 will be launched in the fourth quarter of this year. It will be launched on the market, and an extended-range power version will be launched in the future." Peng Gang's words are both an announcement and a promise.
lives up to the love and expectations. Peng Gang said that on the basis of continuously optimizing and polishing products and adhering to user first, Beijing Off-Road will open up 1,000 groups of user co-creation places and officially launch the "Co-Creator Plan". These 1,000 users are not only the first batch of pre-ordered bike owners who have priority to pick up their bikes and try out the BJ60, they will also be the co-creators of Beijing Off-Road to jointly optimize products and formulate user service systems.
At the Home Games Conference, the mysterious guest Olympic champion Tian Liang added another one to his many "titles" - the "Chief Home Games Co-Creator" of Beijing Cross Country. As a representative of BJ60 reservation users, he will be deeply involved in the entire chain of BJ60 product development, production, marketing, experience, and sales, setting a new example and benchmark for more Chinese families on how to play more cool games.
Co-creators not only have things to do, but also enjoy "blessings". 6 welfare policies for everyone to achieve 6-win co-creation -
"co-create products to win experiences", limited co-creator digital medals, product internal testing priority experience, Test drive priority experience, VIP status to participate in brand activities; "Co-create services to win peace of mind", exclusive service butler, exclusive VIP WeChat group, exclusive car delivery ceremony, exclusive door-to-door service twice a year; "Co-create guarantees to win trust", free features Inspection, free high-end maintenance once a year, and free deep cleaning once every quarter; "Create the trend together to win benefits", you will receive exclusive points rewards when you pick up the car, and choose one of the three welfare packages of modification kits, trendy car clothes, and camping suits; "Total "Create glory and win generous gifts", you can enjoy "160,000 yuan, 24-term 0-interest loan" when purchasing a car, and you can enjoy a high replacement subsidy of up to 12,000 yuan when purchasing a car; "Create culture together and win surprises", birthday surprises, holiday surprises, and family fun Surprise coupons for experience projects, surprise discounts on home culture peripherals, etc.
There are many benefits, the number of places is limited, first come first served, what are you waiting for? Hurry up and log in to the Yueye Circle APP to sign up and participate!
Link user, BJ60 future power function color co-creator has the final say
"Co-creator is not one person, and the co-creator plan is not a unilateral action, but a joint effort by everyone to create high-quality products and ecology, and win a beautiful home together." Play life, so that more Chinese families can have fun from now on." Peng Gang's interpretation is right to the point - directly address the pain points, empower users, create win-win situations, and ultimately benefit users, which is the original intention of the Co-Creator Program. .
The co-creator plan will take family users as a unit to provide effective feedback for BJ60 demand mining, product optimization, and brand marketing through BJ60 function discussions, demand discussions, early adopter test drives and other activities; it will also be able to deeply participate in the BJ60 extended range version. In the early stage of research and development, constructive thoughts and ideas were put forward regarding the power selection, functional improvements, car color naming, etc. of the BJ60 extended-range version. No matter what form or link, user participation will be the main form of BJ60 co-creation, and will run through the early, middle and late stages of the BJ60 model’s launch.
Beijing Off-Road has always believed that "user first" and "user-centered" are never slogans, but the key to implementing every link of the brand's full value chain. From a manufacturer's perspective, what is co-created with users is not only a specific product, but also a high-quality lifestyle; from a user's perspective, what achieves a win-win situation is not only the product and service experience, but also the mutual benefit of both parties. Positive feedback after Intellectual Power empowers the industry.
If Beijing Off-Road released a new building block technology platform, a new 3.0 styling language, and built products with significant advantages, then the Co-Creator Plan shoulders the mission of "making things cool for Chinese families." I believe that with the bridge link of users, the car life of more families will be better, and the future of Beijing Off-Road BJ60 is worth looking forward to.
