As the first SUV from Dongfeng Fengshen to be equipped with the Mach Twin Engine MHD hybrid system, Haoji has its own halo. After intensive marketing preparations, it has won widespread attention from consumers. From the world's first appearance in April to showcase the wind-sounding design and comfortable space, to the opening of blind orders on May 21 to further analyze the charm of the product, to the simultaneous long-term testing and professional media test drives before pre-sales, Dongfeng Group After the chairman's successful inspection, and then to the full release of price, configuration, and rights, Haoji not only captured the attention of consumers, but also performed the "Compact SUV Terminator" step by step at a tight pace, and continued to provide "Hao potential" heating. The national professional media test drive and chairman inspection and testing activities before the pre-sale of
were enough to fully demonstrate Haoji's excellent comprehensive performance. With a comprehensive power of 180kW and a comprehensive torque of 540N·m, the power exceeds that of most 2.0T models, but the fuel consumption is as low as 4.8L, which is half the fuel consumption of similar models. The media said: "The Haoji hybrid uses less fuel when using electricity. It can run farther with less food. It has super strong starting power like a catapult in 0.15 seconds. This will definitely hit the pain points of customers at a time when fuel prices remain high!" A customer left a message in the background: "The car width of 1910mm and the wheelbase of 2825mm are obviously at the level of a mid-level SUV. Is the Haoji an SUV or an MPV?" "The queen's passenger seat that comes standard in all series is really a conscientious configuration. I am grateful for my queen!" "It starts quietly at 0 decibels, and I can talk easily at high speeds. I can't even tell if it's a gas truck or an electric car!" "Most of the current mainstream hybrid SUVs start at 160,000 yuan, but Haoji's hybrid has dropped. In the range of 130,000, it is really conscientious!"
Dongfeng Fengshen Haoji has obviously subverted the perceptions of many customers and sparked a heated discussion about hybrid SUVs.
At a time when domestic brands are on the rise and dual-engine hybridization is at its peak, Dongfeng Fengshen, as a Dongfeng independent passenger car brand, has received active technological empowerment from Dongfeng Group. It is understood that in the list of the TOP 10 independent vehicle groups with the number of disclosed automobile invention patents in China in 2021, Dongfeng Motor ranked first with 4,169 invention patents, nearly twice the number of invention patents in the second place. The Mach Dual Engine hybrid technology equipped by Haoji covers 246 patented technologies. On the one hand, Dongfeng Fengshen focuses on products and continues to exert efforts on the technical track. On the other hand, Dongfeng Fengshen pays close attention to services, continuously deepens the "customer-centered" service concept, advances with the times and upgrades C-level services, and successfully achieved sales of 120,000 units in 2021. The leap of goals has made more customers have high hopes for the future of the Dongfeng Fengshen brand, and are full of attention and imagination for every new product of Fengshen . The reason why
returns to Haoji’s pre-sales is so popular is that in addition to factors such as technology, products, brands, services, etc., the nine major rights and interests supporting Haoji’s pre-sales are truly full of sincerity. In particular, the financial gift of “interest-free loan for up to RMB 100,000 for 3 years or interest-free loan for RMB 80,000 for 4 years” is very eye-catching. Compared with the interest-free amount of competing products of the same level, which usually ranges from RMB 50,000 to RMB 60,000 in three years, Haoji can provide interest-free loans of up to RMB 100,000 and up to four years, which greatly lowers the down payment threshold for loan car purchases. A customer who ordered a car said frankly, "The lower down payment and lower monthly payment allow me to have sufficient funds in my own hands, and I will be more secure in the face of the unknown future!"
won 10,237 pre-sale orders in 24 hours. Let Haoji take the lead in the new round of hybrid war. It will surely set a new value for domestic compact SUVs with its new hybrid experience of "winning at the start, enjoying overtaking, making money and enjoying comfort". Benchmark!
