MPV, which has been mainly used for commercial purposes for a long time, is undoubtedly a relatively "niche" vehicle category, and the groups that pay attention to it are also a small and specific group of people with urgent business needs. However, after the family planning policy was liberalized, the size of most families has changed from three to four, and even the proportion of "large families" of five is slowly increasing. As a result, MPV products that can meet the travel and riding needs of more people are also becoming more popular, and are starting to move from "niche" to "mass".
However, in the polarized pattern of the traditional MPV market, whether it is a 100,000-level entry-level product that can only meet basic riding needs, or a luxury product with a higher positioning, it is obvious that they cannot fully satisfy the diversified car purchases of ordinary family consumers. demands. Under this situation, Beijing Hyundai , which has been deeply involved in the Chinese market for 20 years, has come up with its own answer - launching the first MPV model Kustu, as a "popularizer of household MPVs", bringing more benefits to Chinese families. High-quality travel experience.
The top model costs 218,800 yuan, and the basic quality for home MPV popularizers
At the beginning of the development of MPV models, there was no obvious distinction between commercial and household standards. However, among the major automobile markets in the world, consumers in the Chinese market undoubtedly have the strongest sense of family. Combined with the current increase in multi-child families and the improvement of income levels, mid-to-high-end household appliances that integrate comfort, technology, performance and other elements are becoming more and more popular. MPV will definitely become the mainstream of the market in the future. But whether MPV can be "popularized" in Chinese families, price is a factor that cannot be ignored.
Currently, there are actually very few MPV models positioned as mid-range models, and their prices are also moving toward the "high-end" level. For example, the Odyssey and Alison , which are mainly used by mid-to-high-end merchants, are priced in the price range of 230,000-330,000 yuan. Even the main sales price of the self-owned brand Trumpchi M8 has exceeded 250,000 yuan. Obviously To some extent, it has broken away from the current mainstream car purchase consumption range of 150,000-250,000 yuan for Chinese families.
As for Beijing Hyundai, a veteran joint venture company, its flagship MPV model Kustu is priced at 169,800-218,800 yuan, and the top model is less than 220,000 yuan, which is still nearly lower than the minimum configuration of the newly replaced Guangqi Honda Odyssey. 20,000 yuan, which is even lower than some independent brands of the same level.
Large space, high intelligence, and strong power are the confidence of the "popularizer" of home MPVs.
If price is the body of the "popularizer", then outstanding product strength is undoubtedly the backbone of the "popularizer". Since the day it was launched, Kustu has attracted a lot of attention with its super large space, super intelligence and super power.
Super large space: The body length, width and height of Kusitu are 4950*1850*1734mm, and the wheelbase is 3055mm. The ultra-long wheelbase is not inferior to medium and large MPVs of the same level. The wheelbase of over 3 meters brings The rear space is completely comparable to the GL8, and is much more spacious than the 2.9-meter wheelbase Odyssey.
On the other hand, the two independent seats in the second row of Kustu not only support front and rear adjustment, but also support up to 10-way electric adjustment of lateral, backrest, leg rest, etc., and are designed with a unique "zero gravity" riding feel and support The worry-free "lie-flat" operation of switching between different riding modes such as standard, viewing, and sleeping with one button can also maximize the ride comfort for second-row passengers.
In addition, Kustu relies on the advantage of the ultra-long wheelbase and the more reasonable space design . Even if three adults with a height of 1.8 meters sit side by side in the third row, they will not feel very crowded and can You can enjoy a comfortable sitting feeling to a certain extent, and the theme of "all protagonists" is always engraved in the bone marrow.
In addition to its excellent driving space performance, Kustu's cargo carrying capacity is also excellent. When the third row of seats is folded, the trunk will form a completely flat space. Whether it is daily shopping or large luggage for a long trip, Custu can successfully complete the loading task, thoughtful and efficient.
Ultra-high intelligence: Speaking of intelligent configurations, Korean cars are well-deserved "technological leaders". As far as Custo is concerned, its intelligent capabilities have shown in many MPV models, including many with more than 300,000 yuan. Luxury models can be said to be outstanding.
Take the Kustu Top Smart Love flagship version (380T GDi 8AT TOP Premium) as an example. The safety and driving assistance configurations are quite comprehensive. The whole car is equipped with as many as 24 ADAS auxiliary configurations, such as SEA safety exit assist, FCA -JT front anti-collision assist-intersection oncoming vehicles, NSCC navigation-based intelligent cruise control, LVDA front vehicle departure reminder, DAW driver attention warning, DRM rear image display system and other functions are unique in its class. At the same time, the Baidu intelligent network connection 3.0 system matched by Kusitu supports QQ music, Baidu map and other popular APPs, as well as multiple portable functions including location interconnection, location sharing, Bluelink, and BLE Bluetooth mobile phone keys. In addition, a series of user-friendly black technologies such as induction electric side sliding doors, induction intelligent electric tailgate, and rear seat call mode are also available.
Super power : As the top model of Kustu for 2.0T competitors, it is equipped with a new 2.0T NU series engine + 8AT gearbox, with a maximum horsepower of 236Ps and a maximum torque of 353N·m , with measured acceleration of 100 kilometers. It only takes 8.8 seconds, and the fuel consumption is as low as 6.9L per 100 kilometers. This kind of performance and economy are quite rare in MPV models.
As the "popularizer of household MPVs", Kustu's mission to the market is to allow more ordinary families to enjoy a high-quality MPV driving experience, and in fact Kustu has achieved this. With its ultra-large space, ultra-high intelligent configuration and ultra-strong power performance, it can be said that Custu makes every penny spent by consumers worth their money.
At present, the country has just introduced the purchase tax reduction policy, and Custu is included in the policy. Calculated according to the standard of halving the purchase tax, consumers who buy the top model of Custu are buying a car at this time. It can reduce nearly 10,000 yuan in car purchase costs. Therefore, friends who are thinking about buying a car recently can hurry up. After all, such a good product is coupled with solid policy support, and such a cost-effective "sale" is also worth every penny.
