Focus was once the most popular model in China's compact car market. It competed with Lavida for the championship. But now, Focus doesn’t seem to appear on people’s car shopping lists very often. Sylphy , Qin PLUS, Sagitar , etc. have taken its place. A monthly sales volume of one or two thousand is already a relatively good result, and most of the time it may only be three digits. The reason is that in addition to Ford's brand factor, Focus itself cannot escape the blame. All models of this generation use the three-cylinder engine , which makes consumers extremely resistant. However, as Ford began to pay more attention to the Chinese market, the Focus also took advantage of the mid-term facelift to switch back to four-cylinder power. Recently, the new Focus was launched, priced at 119,800-145,800 yuan.
In terms of appearance, the new Focus has also changed a lot. The air intake grille on the front of the car is larger in size, and the interior is filled with grids. The headlights on both sides have sharp shapes, and the internal light sources have been redesigned, making them very sharp and refined. The shape of the front enclosure is also relatively complex, and the entire front of the car is full of visual impact. Moreover, many parts including the grille, lights, windows, etc. have been blackened, making the overall sporty atmosphere stronger. There are not many changes on the side, but new style wheels and red calipers are used, and there are single-sided double exhaust holes at the rear. These details enhance the combat feel of the vehicle.
There are actually no major changes to the interior layout, but the material details and other aspects have been adjusted. The real-shot model added red stitching and a design similar to carbon fiber textures, which also emphasizes the sporty identity. Some models in the car are equipped with an 8-inch full LCD instrument and a 12.3-inch floating touch-type central control screen, which is full of technology. The central control screen has a built-in SYNC 4 system for the vehicle system, and after being upgraded for localization, it will be more convenient to use. Smooth.
Although the purchase threshold of the new Focus has increased, the overall cost performance is actually stronger because the manual transmission and the 1.5L naturally aspirated version have been cancelled. For example, the latest entry-level version is the automatic racing version, priced at 119,800 yuan, using a 1.5T turbocharged engine, while the old 1.5T engine version with the same displacement is priced at 136,800 yuan, even though there are It will definitely shrink, but the core power upgrade is not small, so it depends on whether you pay more attention to configuration or power.
The new Focus is equipped with a 1.5T four-cylinder engine , with a maximum power of 130KW and a peak torque of 243 Nm, and is matched with a 6AT transmission. The performance has been greatly upgraded, with an acceleration of 7.9S from zero to 100km/h, and consumers don’t have to worry about the four-cylinder power.
But then again, the purchase threshold for the new Focus has been raised a lot, which may bother some consumers. After all, those who love Focus are also a group that pursues economy. If Fox can release discounts as soon as possible, it may be of great help to boost sales. As for whether it can return to its original glory, only time will tell.
