Is the focus of commercial photography on brand exposure? Or is it a scene with handsome men and beautiful women or expensive scenes? Or is it the laborious makeup and color shaping that plays with light and shadow? I think they are! The purpose of commercial auctions is to serve

Is the focus of commercial photography on brand exposure? Or is it a scene with handsome men and beautiful women or expensive scenes? Or is it the laborious makeup and color shaping that plays with light and shadow? I think they are! The purpose of commercial auctions is to serve brands and carry out cultural export and dissemination. When shooting commercially, as a productivity machine, the reliability and fineness of the camera and lens are extremely important.

In the past, everyone felt that they were far away from medium format and large format cameras. After all, the price of such machines often cost six or even seven figures, so most people only heard about them in rumors. However, with the development of the Internet, the communication capabilities of streaming media have been further strengthened, and we can learn about products that were previously inaccessible on various communication platforms. The technology of imaging manufacturers has been improving day by day, and the price of medium format cameras has also begun to become more affordable in recent years. Today I would like to recommend to you the most user-friendly medium format mirrorless and lens combination for commercial shooting - , Fujifilm GFX 50S II and other matching GF 110mm F2 lens.

Since it is a medium format commercial photography machine, we can start with the camera imaging. In the earliest days, we retained images on canvas through painting. Later, the earliest photo “solar etching method” appeared, the earliest physical photography method “ asphalt imaging”, and the first chemical imaging Daguerreotype “silver printing method”. "Salt Imaging", until today's CMOS sensor optical imaging. How to distinguish camera image levels? Usually we divide them according to the size of CMOS, CCD (about one inch) M43APS-C full frame (135 frame) medium format and large format. It can be seen that the larger the CMOS size, the better the image quality and imaging details.

Fujifilm’s medium-format camera GFX 50S II is equipped with a 43.8mm x 32.9mm CMOS sensor. The area is approximately 1.7 times that of the full-frame sensor, so the light received is approximately 1.7 times that of the full-frame. Under the same environment, the parameters you can adjust can also be more flexible. Because of the faster shutter speed, the aperture does not need to be turned to the maximum all at once, and can be adjusted to the best aperture state. Pure and clear photos can still be taken at night or in low-light environments.

At a 5.3μm pixel pitch, each pixel of the GFX 50S II is approximately 1.7 times larger than the pixels on a comparable 50-megapixel full-frame sensor. This gives it an incredible 14 stops of dynamic range, recording more information on each pixel since the sensor can collect more light. High pixels can bring us high-resolution images, so the details of the pictures taken are clearer, the overall picture is sharper, and it also has good noise control capabilities when shooting at high ISO. It must be mentioned that it also has a multi-pixel offset function. If you need to output a shocking still life photo, such as cultural relics and artworks, you can use this function. The camera will automatically shoot 16 RAW files and The 200-million-pixel image is processed in the fuselage. Such high pixels can ensure that the image has sufficient resolution, and can have amazing details and color performance when facing a larger area of ​​​​promotional posters.

With such a powerful high-pixel medium format sensor, how can we use its full strength? A thousand-mile horse needs a Bole to travel a thousand miles. Fuji has adapted this CMOS with the most powerful X-Processor4 processor in history, which can fully stimulate the performance of the CMOS and reduce the shutter time lag while taking high-quality photos. , continuous shooting performance, and focusing performance have been improved to a whole new level. Compared with the first generation, the focusing speed of GFX 50SII has been increased to about 0.02 seconds.

Fujifilm has also exclusively adjusted the low-light focusing capability for the GFX 50SII, which can perform autofocus under low illumination of about -3.5EV. There is also a newly designed anti-shake component. While reducing the volume by 20%, this component is also about 10% lighter, providing you with 6.5-speed five-axis anti-shake. It is suitable for shooting in special low-illumination environments. With excellent anti-shake technology, we can still use low ISO and slow shutter speeds to shoot without worrying about blur due to shake.

GFX 50SII, Photographer: Eren Sarigul (UK), F/5.6, 1/250s, ISO 3200

GFX 50SII, Photographer: Junji Takasago (Japan), F/11, 1/50s, ISO 1600

　 Fujifilm GFX 50SII also provides 6 bracketed exposure modes will capture multiple frames with different settings when you press the shutter. This function is applicable to both JPEG and RAW formats , including automatic bracketing, film simulation bracketing, etc.

After each commercial auction, we must make post-adjustments to the pictures. This is a necessary process. After all, we cannot do everything in the early stage. As a long-established imaging film manufacturer, Fujifilm's exclusive color science is talked about by everyone. When you use the GFX 50SII on a daily basis, you can still activate up to 19 film simulation modes, and just shoot and finish the film. Show it, quickly share it on social platforms, record life with your friends, and discuss the beauty of life with your friends.

As a professional player of images, you can even create your own unique recipe by analyzing the color spectrum of the image. You can even adjust each film simulation parameter with Fujifilm players around the world on Fujifilm's own film simulation sharing platform.

From the overall body data of the Fujifilm GFX 50SII, although it has a weight of about 900g and a width of 150mm, compared with other medium format cameras, its size and weight are well controlled, allowing one to be used for Medium-format cameras for commercial shooting have good portability, reducing the photographer's physical burden of high-intensity shooting.

The shoulder screen, mode wheel and dual SD card slots designed by Fuji GFX 50SII are all available, ensuring the comfort and efficiency of our operations. Secondly, the fuselage adopts an all-weather design, which can operate normally at temperatures of -10°C, and is also designed to be drip-proof and dust-proof. Considering that many beautiful scenery shooting conditions are relatively harsh, such a design can keep the machine at all times Run smoothly and avoid environmental problems affecting creation.

Fujifilm GFX 50SII brings medium format mirrorless cameras to users at a lower price. This is I think its biggest competitive advantage, but even as a people-friendly medium format camera, it still has a very excellent design and The user experience and all-weather design ensure that the camera can work normally and stably at all times. The most important thing is that the medium-format sensor has an excellent processing chip and anti-shake unit to ensure high-quality photo effects.

GFX 50SII, F11, 1/320s, ISO400

After talking about the camera body, we recommend a portrait lens to match this machine. I think the GF110mm F2 R LM WR is the most suitable lens for this lens. Its focal length is equivalent to the compression effect of medium format sensors. 87mm (mid-to-long range) in 35mm format (full frame). Yes, this focal length is extremely suitable for portrait photography. At the same time, the optical design of the lens has 14 spherical lenses in 9 groups, including 4 ED lenses, which can effectively control and reduce aberrations, and provide you with excellent imaging in the entire highlight and out-of-focus areas, with almost no aberration problems.

The medium format camera lens will also become larger in size and weight due to the size of the sensor, but the GF 110mm F2 still controls the weight at around 1010 grams, which is an acceptable weight for handheld portrait commercial shooting. Usually large sensors have the problem of slow focusing delay. GF110mm F2 is adapted to GFX series cameras and can realize Fujifilm's most advanced autofocus function. This combination produces fast and precise autofocus unheard of in other medium format and large format camera systems. Focus ability. To sum up, this camera lens combination provides a perfect match for business portraits.

GF 110mm F2, Photographer: Pål Laukli, F/2.8, 1/2000s, ISO 200

GF 110mm F2, Photographer: Jan Gonzales, F/8, 1/125s, ISO 100

2"618 In the "Shopping for Good Things at Great Prices" event, the Fuji GFX 50SII body is priced at 25,900 yuan, with a discount of 2,500 yuan for orders over 5,000 yuan. The final price is 23,400 yuan, and a free suitcase made in Tokyo. The price of the adapted GF 110mm F2 lens is 19,000 yuan, with a discount of 3,000 yuan for purchases over 6,000 yuan. The final price is 16,000 yuan. The quantity is limited. It’s better to act than to be tempted. Hurry up and place your order!