The originality of domestic children's picture books will continue to improve the industry's development potential.
Children's picture books are a form of books that tell stories through paintings. Because of their small amount of text, vivid and beautiful pictures and simple and easy-to-understand storylines, they have won many awards. Children's favorite. Children's picture books are suitable for children aged 0-8. Excellent children's picture books play an important role in children's spiritual growth, imagination expansion, and improvement of reading ability. With the implementation of the " double minus " policy in the education industry, children's after-school time has been released, and parents have paid more attention to the cultivation of children's knowledge and skills. In addition to art, music, dance and other interest contents, reading has also become a One of the interests of parents in cultivating their children, children's picture books are gradually becoming the first choice for parents to cultivate their children's interest in reading, and the industry has huge development potential.
The domestic children's picture book market is currently in a stage of rapid development. In 2021, the scale of China's book retail market will be 96.88 billion yuan. Among them, the children's market is the largest category, accounting for 29.16%. It is the only book retail market that has bucked the trend and is growing. plate. As the promotion of national reading continues to increase, parents spend more time reading with their children. Children's picture books are gradually becoming the standard for family education and a necessity for children's reading due to their pictures that are easy for children to understand and easy for parents to explain. The industry Showing huge development potential.
At present, the children's picture book industry continues to develop, and more and more authors and publishers have entered the children's picture book market. According to the "2022 Children's Picture Book Industry Development Status and Investment Strategy Suggestions Report" released by the New Thinking Industry Research Center It shows that nearly 50,000 children's books are published in my country every year, including more than 5,000 children's picture books, but there are less than 2,000 original picture books. Children's picture book content producers are the leading production source in the industry and are also the gathering place where many original IPs are born. Judging from the content of the most popular children's picture books in China at this stage, most of them are narrations and adaptations of classic Western fairy tales, such as "Cinderella", "Snow White", "The Snow Queen", etc. Due to the regional cultural differences between countries, When children are older, children may have comprehension deviations when reading, resulting in a decrease in reading interest. Therefore, there is still much room for improvement in the originality of domestic children's picture books, and the quality and quantity of content output need to be continuously improved.
New Thinking industry analysts said that at this stage, domestic parents have an attitude of recognition and welcome towards children's picture books. The popularity of children's picture books will be further improved, and the industry has good development prospects. The originality of children's picture book content can be improved from the following two aspects: First, create based on local culture, based on China's excellent traditional culture, to create local cultural story picture books that integrate wisdom, fun, and beauty; second, Cooperate with well-known IPs such as children's animation and novels to create new story picture books through content adaptation. In the future, as the originality, interest and educational content of domestic children's picture books continue to improve, market demand will continue to increase, and the industry has huge development potential.
