01 Under what circumstances would you block someone? Please think for 10 seconds... Let me tell you my answer first. There are thousands of people in the circle of friends, and I rarely take the initiative to delete or block anyone, unless there are two situations: First, I want

01 Under what circumstances would you block someone?

Please think for 10 seconds...

Let me tell you my answer first. There are thousands of people in my circle of friends, and I rarely take the initiative to delete or block anyone, unless there are two situations:

First, I want to "let go" of him and avoid them. Missing someone when you see them in your circle of friends can trigger unpleasant memories.

Second, I want to beg him to "let me go". For example, posted three advertisements at the same time. At that moment, I felt that my circle of friends had become a "telephone pole" posting small advertisements.

I am not opposed to circle of friends marketing, but I am opposed to unmeasured and excessive marketing.

Everyone has been using WeChat for many years, and there should be many friends in their respective address books. I randomly asked acquaintances around me. A few hundred people are considered a small number in the circle of friends. Generally, there are one to two thousand people, and at most tens of thousands.

Slowly, I realized that with so many people "lying" in the address book, it was no longer possible for our circle of friends to "do whatever we wanted" like when we first started using WeChat, because the circle of friends carries too many intertwined interests. Relationships and inexplicable interpersonal networks .

How to judge whether your circle of friends is over-displayed and causing resentment?

You might as well think about it in another person’s shoes: What is the value of having you in your circle of friends? There is only one criterion for judging

. As a user, are you willing to delete yourself?

02 Run Moments like a magazine

Today I received the new book "Self-Traffic Entrepreneurship" by the operation expert Xiao Mayu. I couldn't wait to lie down and read it. I very much agree with the part about Moments that she talked about. The most important thing about

is that returns to your role positioning/personal brand, and operates the circle of friends with a self-media mentality.

For example, you can think of Moments as a magazine. What are the characteristics of the magazine? Can provide content value. If your circle of friends is interesting, informative and free, how can others be willing to block you?

recommends several specific practices:

1) Pay attention to aesthetics. For example, separate text into blank lines, add some small icons to optimize the reading experience; use high-definition and beautiful pictures to reflect your tonality, etc.

2) Combine your personality and expertise to output interesting content. For example, Teacher Xiaomayu, as an operation expert, insists on updating the #consultationnotes column. On the one hand, she tells everyone that she is continuing to take orders and you can make appointments for chats when encountering related problems. On the other hand, she is refining and outputting the value points of each consultation. , to help friends who encounter similar problems.

3) Expand your own potential energy. For example, post about your participation in industry conferences with higher-level circles, or post about the praise and recognition of you from highly knowledgeable users, or post about the exquisite taste and ideal life that others yearn for.

Of course, the "routine" should be moderate. If used too much, it will appear "false".

03 Kung Fu lies beyond poetry

You may ask, isn’t it tiring to run a circle of friends like this? Picture what?

I know two girls:

A. She worked as an administrator in a company a few years ago. She was interested in dressing up in her spare time and often shared selfies in her circle of friends. There were some sisters in her circle of friends. When she saw them, she asked her where she bought her clothes. Girl A said: He took them to the store and went there again and again, and the commission gradually exceeded his job income. Later, A partnered with others to open his own clothing store, which was doing well.

H is a physical and mental mentor and a serial entrepreneur with a background as a dance teacher. One year, her career suffered a setback, all her savings were spent, and she was desperate. She wrote an official article (read more than 1,000 times) with the mentality of giving it a try, shared it in her circle of friends, recruited students, and the price per customer was 5,000. Unexpectedly, all of a sudden, she suddenly We hired 20 people.

I knew it was more than that, so after adding H on WeChat, I observed her circle of friends. It was really very positive. H often updated pictures/videos of her travels and life, and shared her views on career, wealth and emotions. His profound thinking is full of charm that makes people follow him.

seems to have become "rich" overnight, but in fact it is more than just poetry.

seems to be an unintentional cry, but in fact it has already laid the groundwork for monetization.

Just like what is written in the book "Self-Traffic Entrepreneurship":

"The starting point of operating a circle of friends is to build personal IP, not to make money. The key to operating a circle of friends is to expand potential energy, not to sell goods directly."

"You want to First attract a group of users with your charisma and high-quality content, and then provide them with what they need, thereby making money. "

" If in the user's mind, your level of knowledge about something is equal to or even lower than that of the user, then the user will be disappointed. It is difficult to trust you to pay for you; and if users recognize your professional level and even like your style and values, it will be easy to consume from you. "

This is the embodiment of "self-traffic entrepreneurship", with the help of social media, Create a business model that suits you at "zero cost", start from your interest and enthusiasm, be "altruistic" and make money along the way.

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