on june 12th, the 2025 conference on innovation and development in the ai toy industry kicked off in chenghai, shantou, known as "china's capital of toys and gifts." according to industry reports, the global ai toy market is expected to reach 36.377 billion dollars by 2030. chenghai currently accounts for nearly 50% of china's plastic toy production capacity and about 33% of the global market. since the beginning of this year, chenghai has been revamping its traditional toy industry landscape through a dual-engine strategy driven by "ai powered guochao (trendy merchandise inspired by traditional chinese culture)."
at the event, a small ai-powered bear named "dudu" caught much attention. enabled by large language models (llms), dudu is capable of carrying on continuous conversations with users of all ages.
baidu ai cloud, leveraging its large model technology, has developed a "dual-core intelligence system" for ai toys, comprising a "left brain" and a "right brain." for one thing, it provides enhanced audiovisual processing, multimodal interaction, and cloud rendering servicesthat enable interaction via speech, vision,and digital avatars. it also integrates educational features like math problem-solving, english practice, and real-time analysis, acting as the toy's "intellectual engine." for another, powered by affective computing, it allows toys to recognize emotions and offer empathetic responses, transforming them into emotionally intelligent companions.
as china's smart toy market rapidly expands, traditional toy manufacturers are increasingly upgrading their production lines to embrace intelligent transformation. among them, chenghai-based industry leader shifeng culture has made an early entry into the ai toy sector. leveraging aigc (ai-generated content) technology, the company recently launched a new generation of ai toy, the ai magic star, designed to extend beyond mere entertainment into areas like education and emotional companionship.
in march this year, shifeng culture signed a strategic partnership agreement with baidu ai cloud, jointly launching the first batch of ai toy production plans. the two parties are now working together, using large ai models as the core, to explore innovative product forms and interactive experiences, driving chenghai's toy industry toward an intelligent, personalized, and value-added educational future.
source: lingnan on the cloud
汕头澄海：“中国玩具之都”遇上ai大模型 开拓千亿级智能玩具新蓝海
6月12日，2025ai玩具产业创新和发展会议在“中国玩具礼品之都”汕头澄海开幕。相关报告显示，预计到2030年全球ai玩具市场规模将达到363.77亿美元。汕头澄海承包了国内近50%、全球近33%的塑料玩具产能。今年以来，汕头澄海通过“ai+国潮”双核驱动战略重构传统玩具产业版图。
活动现场，一只名叫“dudu”的ai小熊吸引了许多人的注意——这只ai小熊在数据大模型的支持下，实现了与全年龄段用户的连续对话。
据介绍，百度智能云依托大模型技术为ai玩具构建了“左脑”和“右脑”双智能中枢。一方面，提供音视频增强、多模态大模型和云渲染流化三大框架服务，支持语音、视觉、数字人等多模态交互，并集成数学解题、英语对练、实时分析等教育功能，打造“智商担当”；另一方面，基于情感计算技术，让玩具实现情绪识别、主动关怀等拟人化交互，真正成为懂情感的伙伴。
随着中国智能玩具行业市场规模的快速扩张，传统玩具生产企业相继增加智能玩具生产线，进行智能化转型。比如，作为澄海当地头部玩具制造企业，澄海实丰文化就抢滩布局ai玩具赛道，基于aigc技术推出新一代ai玩具——ai魔法星，推动产业从单一娱乐向教育辅助、情感陪伴等多元化场景延伸。
今年3月，实丰文化与百度智能云达成战略合作协议，共同发布首批ai玩具生产计划。目前，双方正以ai大模型为纽带，探索创新产品形态与玩法，推动澄海玩具向智能化、个性化、教育增值方向跨越式升级。
文、图丨记者 蚁璐雅 通讯员 周恩正
翻译丨杨钧雅
审校丨黄宇洁
