近日，源自中國貴州台江縣的「村BA」品牌，其圖形商標在第35類（廣告、商業經營）和第41類（體育賽事組織、文化活動策劃）兩個核心類別上，於泰國成功完成註冊。這標誌著這一中國鄉土體育文化品牌在國際商標保護布局上取得了又一實質性進展，為其在東南亞市場的穩健發展構築了關鍵的法律保障。
Recently, the 「Village BA」 brand from Taijiang County, Guizhou, China, successfully registered its logo trademark in Thailand under Class 35 (advertising and business operations) and Class 41 (sports event organization and cultural activities). This marks a solid step forward in the brand』s international trademark protection, providing key legal safeguards for its growth in Southeast Asia.
商標是品牌邁向國際市場的重要基礎。為應對全球化進程中潛在的商標搶注風險，保障品牌海外權益與業務拓展，運營方系統性地推進國際商標註冊工作。本次在泰國的成功註冊，意味著「村BA」品牌在當地市場獲得了清晰的法律身份與排他性保護權利，為其後續在東南亞地區開展賽事推廣、文化交流及產業合作提供了有效保障。
Trademarks are fundamental to global expansion. To mitigate risks such as trademark squatting and protect overseas interests, the operator has advanced a systematic international registration strategy. Trademarks are fundamental to global expansion. To mitigate risks such as trademark squatting and protect overseas interests, the operator has advanced a systematic international registration strategy.
泰國註冊是「村BA」構建全球品牌保護網路的重要一環。此前，其商標已在歐盟、非洲知識產權組織、美國、俄羅斯、新加坡等共計48個國家和地區獲得保護。品牌運營方表示，未來將繼續推進在全球更多目標市場的商標布局，編織一張更為嚴密的知識產權保護網。
The Thailand filing is a key part of Village BA global brand protection network. Previously, its trademarks were protected in 48 countries and regions, including the EU, ARIPO, the United States, Russia, and Singapore.
此舉不僅是對品牌自身核心資產的前瞻性守護，更是推動這一承載著中國鄉村活力與文化自信的體育IP，在全球範圍內實現更廣泛、更深層次傳播與發展的戰略性基礎。
The operator said it will continue expanding trademark coverage in more target markets worldwide to build a tighter IP protection net. This move safeguards core brand assets and this sports IP embodies China』s rural vitality and cultural confidence.
貴州日報天眼新聞記者 李鈺
編輯 楊羽
二審 李劼
三審 田旻佳
