"wow! these new energy vehicles are so impressive!" recently, at a high-end shopping mall in jakarta, indonesia, gac group held a marketing campaign for its new models. local media and consumers crowded around the displayed cars, offering enthusiastic praise.
in recent years, indonesia has been vigorously developing its new energy vehicle (nev) industry, drawing the attention of guangdong automakers, including gac group. at present, gac has already launched four models in the indonesian market. meanwhile, the gac indonesia smart factory has gone into operation, with two models now produced and assembled locally.
as the largest economy in asean and the world's fourth most populous country, indonesia is pressing ahead with its ambition to become a regional hub for the new energy industry. the indonesian government aims to have a car parc of 2 million electric vehicles by 2030, while also advancing charging infrastructure, with a target of 50,000 charging stations.
walking along the streets of jakarta, it's easy to spot chinese car brands. in 2024, indonesia's electric vehicle sales surged 150 percent year-on-year, reaching approximately 43,000 units, with chinese brands dominating the market.
gac group's overseas initiative involves bringing the entire production chain to indonesia. the company has taken a comprehensive approach, exporting not just vehicles but also parts suppliers, batteries, energy, and commercial services—thus establishing a complete ev industrial ecosystem abroad.
in terms of operations, gac has opted to find local partners in indonesia, joining forces to open up new markets. through joint-venture models, both parties can leverage their strengths and rapidly expand their market presence.
source：pearl
全鏈出海+合資運營！廣東車企出海在印尼有了新解法
「哇！這些新能源汽車都很漂亮！」近日，在印度尼西亞雅加達的一處高檔商場內，廣汽集團舉行了一場新車型的市場營銷活動，當地媒體和消費者圍著現場的展車連連讚歎。
近年來，印尼大力發展新能源汽車行業，吸引了廣東車企的目光，其中包括廣汽集團。目前，廣汽集團已經在當地上市4款車型。同時，廣汽印尼智慧工廠已投產，已有兩款車型在當地生產、組裝。
印尼作為東盟第一大經濟體和全球第四大人口大國，正積極將自己打造為區域新能源產業中心。印尼政府計划到2030年實現200萬電動汽車保有量，並配套推動充電設施建設，目標建成5萬個充電站。
走在雅加達街頭，隨處可見來自中國的汽車品牌。2024年，印尼電動汽車銷量同比激增150%，約為4.3萬輛，且中國品牌佔據主導地位。
廣汽出海還儘可能地把整個生產鏈條帶到印度尼西亞。據介紹，廣汽出海是主機廠帶著零部件供應商、電池、能源、商貿等板塊全產業鏈出海，整體構建電動汽車的生態。
在運營層面，廣汽選擇在印尼本地尋找合作夥伴，強強聯手開拓新市場。通過合資模式，雙方能夠優勢互補，快速打開局面。
文、圖｜記者 曾瀟 蔣錚 溫澤廣
翻譯｜鍾佳
英文審校｜肖凱欣
