Elephants don’t go to the elephant’s battlefield, they step on ants in the backyard.
-Yuyan sister
Jack Ma has some trouble recently.
We will not discuss matters at the national level.
Here only talk about the personal perception of sister Yuyan.
In the past few years, sister Yuyan has written several pushes, referring to Tmall ads, Huabei ads advocating consumerism , Queen’s Day e-commerce title is inappropriate , Jack Ma’s dialogue with Musk is too bloated .
At that time, there were friends in the media circle who advised me: Are you crazy? You don't want to pick up ads with goods, why go to the e-commerce father.
I said that I have no personal likes or dislikes for Jack Ma. I simply look down on big companies for marketing and bring a very bad influence to the younger generation. If
is not the same, it may be that the sisters met with a slight remark, or they are not care at all.
has obviously deviated from the values time and time again, Jack Ma’s father always keeps silent, and has to wait for the official media to speak before it works.
is also arrogant.
Yesterday, the junior in sister Yuyan’s family said that his flower chant quota has dropped.
used to be 30,000, now it is 3,000.
I think it’s very good. Why does a student want such a high loan amount?
Chinese university education is cheap all over the world. Z14z
is really short of money, there are grants, scholarships, canteen food is subsidized by the state, and the school also provides part-time jobs. I haven't heard of a college student who dropped out of school because of arrears and didn't need to borrow money.
Even Western countries with more financial freedom do not encourage young people to borrow.
When sister Yuyan was studying in Canada, the credit card didn't give me the limit.
I can only deposit cash into the credit card before spending.
A year later, I had a credit line of 800 yuan.
At that time, there were tens of thousands of cash in my account, and there was a guarantor who could take care of it.
Even so, the local bank still refuses to give me a little more credit line, because only considers credit and income as the only two considerations , and will not take advantage of the young people.
This is a normal, formal and non-discriminatory evaluation system.
Otherwise, a trillion-scale large enterprise V.S. and a young man who has not been involved in the world, both sides are extremely asymmetrical in terms of size, information, and rights.
▲In the American credit system, young people aged 18-24 belong to the lowest credit group, but this group is Huabei’s main customer group
, in turn, look at what Huabai is doing?
ignores the high interest behind online loans, amplifies the pleasure brought by advanced consumption, and builds consumerism illusion for users. has now been dismantled in the Huabei light box advertisement, a 37-year-old construction worker gave flowers to his children Birthday. The ad slogan of
is-
. For a family of three, no matter how careful you plan, your daughter’s birthday should be decent.
▲Can you believe this is an advertisement for a company with a market value of 700 billion US dollars? Z5z
Yu Yan said:
If a family needs to lend money to their children for their birthdays, it is all hardships in the world, how can they be packaged to send warmth?
doesn’t even have the money to buy cakes, you still encourage others to borrow usury, family kidnapping + moral pressure, uses other people’s grievances as a marketing tool. What is the direction?
Let's take a look at other flower advertisements-
young couples wandering around with flowers, also known as modern nomads.
Newcomers in the workplace use flowers to buy new furniture, entertain guests, buy air tickets, and give gifts.
told the girl who wears a T-shirt to buy food: Don’t save, life is more than just firewood, rice, oil and salt, borrow money to buy clothes and bags.
told the boy who eats a takeout box lunch: don’t just spend it, just spend it if you want, borrow money to go abroad for a delicious meal.
Regardless of how these advertisements are under the guise of "dreaming", "loving oneself", and "promoting family relationships", they all serve to beautify the nature of the behavior of loaning . In order to instigate consumption,
is opposed to ordinary life.
pretends to care for everyone and encourages irrational consumption.
plus those few sentences "young is a flower", "no longer miss life", "easy to return to the moon", "live the way you want", "nothing is more valuable than youth" Buying advertisements, emphasizes the urgency and justice of consumption, family affection, friendship, self, and happiness are all kidnapped.
▲ Dream Island, if you want to go, there is no pressure to pay in installments?
is the first to start, with many followers.
Immediately afterwards, there is not the most low, only the more low Dong Financial series advertisements are online.
In this set of videos, scenes of migrant workers taking their old mothers on planes and no money to upgrade cabins, eating restaurants and no money to pay, etc., are constantly being despised by flight attendants, waiters, and young people.
At this time, a fat-minded "successful brother" helped migrant workers open loans and encouraged them not to be looked down upon.
The flight attendants, waiters, and young men who just looked downright kneeled and licked.
▲Migrant workers use a certain Dong gold bar to upgrade, and college students use flowers to travel around the world, there is no essential difference
▲Another Dong gold bar advertisement, a takeaway boy who was taught by the chairman to send him to a doctor opened a loan, and was called by netizens: This is really the most vicious grievance
wantonly mocking low-income groups and exaggerating society's malice towards poverty , All values are gathered to worship money, rendering the vulgarity to the extreme .
is clearly pushing the poor into the fire pit, but it makes it seem like alms.
Huabei's advertisement is shocking, so Dong directly came to be frantic.
is hard to imagine, these all-round red line advertisements are from NASDAQ listed companies.
If they do this in the United States, they have to be fined directly into bankruptcy.
In addition to Huabei and Moudong, 360 IOU , Xiaomi loan, Sina loan, have also filmed this kind of low-cost, small production, three views all broken, and strange plot ads, specifically to target the lower audience.
▲ In the 360 IOU advertisement, the farmer is in love with the flight attendant, and the flight attendant borrowed money for him from Amway Network and encouraged him to work hard to increase the quota. What is this ghost animal advertisement
As a large enterprise, it does not assume social responsibility, transmits distorted values, and uses the contradiction between rich and poor to pierce the greedy mouthparts into the bottom ecology.
These two days the China Banking and Insurance Regulatory Commission came out to speak-
Internet financial institutions over-credit, over-induction, over-marketing, over-lending .
used four "excesses" in a row.
When this criticism came out, JD Finance immediately apologized overnight for the "Hit the Workers" series of advertising videos, stating that-
"the operation team’s orientation, culture, and values went wrong. Blindly in pursuit of performance, I lost myself and lost myself. Responsibility, I lost my original intention."
However, this is not the first time that Dong and Ant have been scolded.
3 years ago, a series of ads for used Mimeng-style language to humiliate social animals who "hold peeing forward" and encourage early consumption of , which has already been scolded.
At the same time, Alipay Fund's "the older you are, the less no one will forgive your poverty" series of ads are also condemned.
is now screaming about the "Hit the Workers" series. This is no longer an inadvertent mistake. It is to treat public opinion and supervision as air. Z14z
Yuyan sister said that it is reluctant to call these big brothers capitalists.
Jobs is a capitalist, Bezos is a capitalist, and those of us who lend to the bottom, our self-awareness is still at the stage of local riches. Z14z
contacted the Internet giants a while ago to engage in community group buying.
reprimanded after the official stop-
" Internet giants with massive amounts of data and advanced algorithms should have more responsibility, more pursuit, and more in technological innovation.As. Don't just worry about the flow of a few bundles of cabbage and a few catties of fruit. "
is really true. Amazon, which started at the same time as
and Taobao , is now a high-tech company covering cloud computing, robotics, and streaming media.
z12 is now the prototype of Musk’s Paypal’s Space. X has made Falcon 9.
And what are our Internet giants doing? Z14z
z12 rolls to death. Z14z
z12
z12
Small merchants used more than one billion to sweep the vegetable market aunt.
carried traffic to engage in vicious competition and prevented the bulls from selling sockets on other platforms.
monopolised food, clothing, housing and transportation, and occasionally exploded the thunder of eggshell apartments.
The hospital and Baidu driverless have not yet fully implemented.
3 years ago, Ma Yun boasted that he had set up a rhinoceros intelligent manufacturing factory, and the chairman was Jiang Fan.
, yes, that’s the extramarital lover Zhang Dayi Jiang Fan. Z14z
Ali said: The goal of intelligent manufacturing is to produce 2000 pieces of the same product in 5 minutes. It is fully automatic, the fabric goes in, and the clothes come out.
takes a closer look and makes T-shirts and pants.
Musk is on the dragon spacecraft. You like it!
Speaking of Musk, I have to mention the conversation between Ma Yun and Musk at the Artificial Intelligence Conference last year.
This conversation can be called a turning point in Ma Yun’s word of mouth. He is clever and humorous, self-developed, and has many fans on the Internet.
After that, regardless of the Chinese and English messages on the tubing, they all think that Ma Yun has messed up.
How much everyone admired him back then His Chinese wisdom, this time I sighed his arrogance.
▲Forbes magazine uses weird to describe the dialogue between two horses. It’s okay for two people to have different opinions, but Jack Ma’s attitude towards Musk from the beginning to the end is negative and disdain.
Throughout the dialogue, Musk always speaks with rigorous scientific data, believing that street wisdom cannot solve fundamental problems. The belief that facts are facts has nothing to do with optimism and pessimism .
and Jack Ma came with his big mouth open and opened his head willfully, interpreted AI as "love" and "Alibaba Intelligence" (Alibaba Intelligence), and said that humans’ predictions for the future are 99.99% wrong (Yu Yan Sister asked: Where did this data come from?).
is really embarrassing, and does not respect each other.
The two big guys couldn't think of one thing that was normal, but Ma Yun's attitude that day was really bad, self-inflated, complacent, and in a second, he turned back to the one who practiced qigong, practiced Tai Chi, and called the brother of Wang Lin and .
Sister Yu Yan said that Jack Ma’s foothold is to live his current life well and put his energy into projects that enhance happiness. There is nothing wrong with
that we live in the moment.
However, inducing advanced consumption and defrauding the poor to borrow consumer loans is seriously inconsistent with the values advocated by Jack Ma.
Taobao’s prototype Ebay, the slogan is "Connecting Buyers and Sellers Globally" (connecting global buyers and sellers) without any tendency. The slogan
has been used since 1995 and has withstood the test of time.
Look at what Tmall’s official slogan is written-
"No girl is poor because of buying and buying, especially good-looking girls." (What do you say about naked girls?)
"Man Wiping tears without swiping the card, that is the evil old society." (This is to encourage women to benefit men?)
"Women are not merciless in the matter of idol support." (No wonder the children gave "Quick Book" Gifts)
“Women have the obsessive-compulsive disorder of choosing lipstick before going to work.” (Is this admiration for professional women or a dwarf?)
Looking at these words again, do you think it is a compliment to women, or to What about women's condoms?
As for women's day as a marketing rhythm, it is also rejected by more and more women.
CCTV announcer Haixia said at the CPPCC meeting: Many people now call this festival the Goddess Festival, and I still prefer the title of Women’s Day. The goddess is a color added to you by others, and it is far inferior to the equal status of women who have struggled to make me more proud and confident.
Peking University professor of humanities Dai Jinhua said: I don’t believe women can improve their social status by buying and buying.
yesterday’s cause, today’s result.
At the moment Ma Yun is facing the dilemma, Sister Yuyan said not very politely that Rome was not collapsing all the time, and all aspects were foreseen.
During the 2016 Mid-Autumn Festival, 4 programmers wrote a script to grab moon cakes. Ali was dismissed within 2 hours for violating values.
At that time, Ali's external explanation was-
There are rules for games, there is always a certainty by chance, and everything has a bottom line.
Now look at this sentence, is it a bit ironic?
Later, Ali’s Chief Human Resources Officer Jiang Fang sent another internal letter. In this letter, she wrote-
"Revere the power in your hands, cherish your talents, restrain your desires, and respect your own abilities. Follow the original intention and heart of doing things and being a person.
If we can’t maintain awe in the future, we willOne's own convenience and benefits are the primary consideration, so a seemingly insignificant little thing will deconstruct and defeat everyone's struggle. "Z14z
However, what is the so-called value of Ali who has not even tolerated the moon cakes? What is it doing now? Point out-
monopoly will hinder fair competition, to prevent the disorderly expansion of capital, stifle technological progress, distortion of resource allocation, and then harm the interests of market entities and consumers.
Finally, sister Yuyan still hope that Ali can pass this barrier. It’s not easy for Jack Ma’s father to start such a big business.
Jack Ma likes call values in his speech the most. Now it’s time to go back and forth, and what went wrong with his values.
The pictures in this article are all from the Internet
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