Intel (Intel) said that due to the slow development of virtual reality and augmented reality content applications, the actual production mechanism of virtual visual content is far less than expected. Therefore, it will close its establishment in 2018 in Los Angeles, California, covering an area of 10,000 square feet (about 281 square meters) 3D photo capture studio Intel Studios.
Although Intel is not the only company that provides this type of photography venue, it has ample floor space, allowing the Intel Studios venue to accommodate more people and shooting needs at the same time. For example, Paramount used this venue to shoot 20 dancers. The musical "Grease" performed at the same time.
Another reason for Intel's decision to close Intel Studios is that the impact of the epidemic this year has impacted related entertainment content production industries such as Hollywood, which has greatly reduced the demand for movie and film content production, and therefore has significantly reduced the demand for virtual visual content creation. , Which also made Intel decide to close Intel Studios to reduce unnecessary costs.
Intel Studios is currently the world's largest virtual visual content shooting venue, including improvisation music creator Reggie Watts (Reggie Watts), or South Korea's SM Entertainment's multinational male team group NCT's first subgroup NCT 127, all here Take three-dimensional picture content. Intel also emphasized that the end of Intel Studios site operations does not mean that Intel abandons its virtual visual content application layout. The interior of
Intel Studios is composed of a giant circular green screen formed by a "tent", which is surrounded by more than 100 8K image quality photographic equipment to record multi-angle pictures of the performers, and correspondingly transmit virtual images through an optical fiber network of more than 5 miles The visual images have a huge amount of data, and the recorded images can be used in augmented reality experiences or set in more immersive virtual reality content.
Intel emphasizes that in the future, it will focus more on technologies that can capture multi-angle image content at the same time, and apply such technologies in sports events, entertainment industry and other fields, so as to allow more users to use virtual reality headsets or augmented reality. Picture equipment to watch content in a more immersive way.
Originally, Intel hoped to drive the sales of its processor products by promoting the demand for virtual visual content creation. At the same time, by providing shooting venue resources such as Intel Studios, the market could generate more demand for virtual visual applications and create virtual Visual market ecology. However, because the development of virtual reality and augmented reality has entered a bottleneck, there has not yet been a killer application that can drive rapid market acceptance, allowing Intel to maintain a wait-and-see attitude for the promotion of virtual image application technology.
Intel has long been committed to the development of virtual vision technology. Although in 2017 and 2018, it abandoned its own virtual reality headset "Project Alloy" and the augmented reality headset "Vaunt" that is close to the shape of general glasses, Intel still Continue to promote the application of virtual reality and augmented reality technology through cooperation with OEM companies. It is believed that its processor can correspond to the stable virtual visual computing presentation effect. At the same time, it can also improve the virtual reality headset through its WiGig petascale wireless network transmission technology. The device must be troubled with wired connections.
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