Double Eleven, and everyone's express delivery has arrived. Compared with previous years, this year's Double Eleven atmosphere is indeed not too strong. Live streaming has also become an important part of Double Eleven, but recently the two major live broadcast Internet celebrities, both Mercury retrograde, have encountered some bad things.
Li Jiaqi is well-known by the public as a "lipstick brother", but now his field of goods is not limited to beauty makeup. Li Jiaqi's double eleven sales performance in 2020 is still outstanding, and he was on hot search because of the star chaser Angela Chang during the double eleven party.
However, Li Jiaqi was recently named by the China Consumers Association, just because consumers complained that the sports shoes he bought in Li Jiaqi’s live broadcast room were “not allowed to be replaced after purchase”. Li Jiaqi also responded to the matter immediately.
and explained the matter clearly. The sneakers were sold out and could not be exchanged. The brand store processed a refund. Later, Li Jiaqi also carried out corresponding after-sales processing. It may be that the consumer felt that the processing method was inappropriate, so Li Jiaqi was named by the China Consumers Association.
The live broadcast industry is very messy, and the celebrity live broadcasts with cargo overturning also happen from time to time, and the anchors are even more concerned about selling fakes.
Simba is the leading internet celebrity of a certain platform. Because of his high-profile personality, he is frequently searched. Recently, he has been searched again, this time because of a bowl of bird's nest.
The bird's nest sold by Simba in the live broadcast was posted on the Internet by consumers earlier. Unlike bird's nest, it is like a bowl of syrup. Simba had previously exposed relevant product qualifications through various channels, and even accused netizens of deliberately doing it.
However, Wang Hai, the “first person in the fight against counterfeiting in China,” sent the bird’s nest to an authoritative organization for testing, and the test results showed that the bird’s nest was indeed sugar water. Simba also responded at the first time, stating that the product contains sialic acid, a component of bird's nest, which is promoted according to the product information provided by the company. Consumers who are dissatisfied with the product can apply for a return.
However, Wang Hai said that Simba and his apprentices, as product recommenders, are jointly and severally liable. As a seller, the online store has to bear ten times the liability for compensation. When the counterfeiting and sale of counterfeiting collide, this good show is about to come. It's the beginning.
Compared with the first two, Wei Ya's life is relatively better. In addition to live streaming, Wei Ya also participated in the recording of variety shows. In addition to bringing goods, Wei Ya has a strong supply chain team behind her, and different categories have corresponding inspectors, so she will not encounter things like Simba.
Live streaming is becoming more and more common, and the influence of top-streaming is not worse than that of first-line stars. Professional matters should indeed be left to professional people, so that the industry will be more standardized.
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