After three days of online docking, a group of exhibitors and purchasers of the 16th China (Shenzhen) International Cultural Industry Fair (Yunshang Fair) have reached preliminary cooperation intentions. At the project signing ceremony held on the afternoon of November 19th, three Shenzhen local and three cultural enterprises from Turkey, Nepal, Russia and other countries signed the project cooperation agreement online through the form of "cloud signing".
"This overseas cooperation contract not only spreads Chinese tinware to the world, but also allows more foreigners to understand Chinese tinware-an ancient traditional Chinese craft that brings Chinese culture overseas", Shenzhen Liao Da, General Manager of Liao Da Craft Products Co., Ltd. said, “This trial of online participation made me feel the infinite possibilities of development on the cloud. Compared with the traditional offline participation experience, this online linkage model is novel. Unique and in line with online Internet thinking. It can simplify the signing ceremony and complete the signing more efficiently. "
How does this year's Cloud Online Expo realize the transaction function? The intelligent recommendation function of big data on the cloud enables buyers to quickly and accurately retrieve matching exhibitors from the vast ocean of exhibitors. Buyers log on to the cloud platform of the Yunshuan Expo, and the platform will perform intelligent matching and personalized recommendations based on their purchasing intentions and points of interest, and recommend exhibits with "thousands of people" to meet the purchasing needs of different buyers, and quickly find intentions Exhibitors exhibits to improve the matching degree of business opportunities between suppliers and buyers.
"As you can see, when I switch an account to refresh the page, the presentation form (data and layout) of different categories of exhibits changes. This is because big data can match different needs by understanding the preferences of different people." Wang Zhiteng, the technical leader of the Tencent Cloud Cultural Expo project, demonstrated this feature at the interview site.
With the popularity of Douyin Kuaishou live broadcast and other industries, more and more people are used to approve and participate in live broadcast interaction. The Yunshang Expo provides this way of communication for exhibitors and buyers. On the live broadcast platform of the Cloud World Expo, purchasers can interact with each other at any time. Through the use of big data, purchasers and audiences can sort and screen the live broadcast rooms of exhibitors, watch them online or replay them.
online negotiation and supply and sourcing docking are the key links that exhibitors and buyers pay most attention to. According to Wang Zhiteng, based on the customer service capabilities of enterprises, Tencent has built an online IM platform to support one-to-one instant communication between purchasers and exhibitors' customer service, which improves the efficiency of suppliers and purchasers and saves time and cost. At the same time, both parties can view reservations and historical negotiation information, cancel and modify negotiations, and conduct feedback on negotiation results, effectively manage intended orders, and provide more comprehensive and thoughtful procurement services.
In addition, online technology makes signing a contract real and simple. According to reports, using tablet computers and mobile terminals to access the cloud signing system, the signing process can be directly transmitted to the other party's screen through the 5G network in real time, which greatly improves the efficiency of two-way procurement. After
tried out these functions, the purchaser Mr. Wang said that the use of network and advanced technology is undoubtedly a huge benefit for cultural industry exchanges. "Such a form can specifically solve buyer-related product questions, break space and time constraints, accurately screen intended customers, initiate online communication at any time, improve the efficiency of docking between suppliers and purchasers, and save time and cost."
[Reporter] Guo Yue
[Photography] Zhu Hongbo
[Author] Guo Yue
[Source] Southern Press Media Group Southern + Client
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