is a common platform that gives away coupons, discounts, and red envelopes when shopping, but have you ever seen those who give away company stocks?
, a start-up company located in Portland, Oregon, has a novel promotional slogan: in the company’s APP You can get the stock of that brand by buying products of your favorite brand.
(screenshot of the official website)
Bumped will create a brokerage account for the user and connect their debit or credit card. When users buy products from certain brands (including online and offline), they will automatically get an ETF (trading open-end index fund). They can customize and increase stock award options based on ETFs.
Bumped does not charge users account or transaction fees, it profits from participating brands.
When Bumped launched the beta version of the APP in 2018, there were more than 80 brands to choose from, including retailers, restaurants and e-commerce sites, including Netflix, Domino's, Pizza Hut, Hilton, Amazon, Walmart, Starbucks, etc. famous brand.
users can choose their favorite brand from more than twenty categories of brand owners, and can only be "loyal" to one brand in each category. In each category, "loyalty" can only be changed once every 30 days and only 3 times a year.
takes an ordinary user as an example. Someone bought something at Walmart twice (once online and once in a physical store) and had lunch at a Chipotle restaurant. They spent a total of US$98.99 in these two places. He ended up at Bumped. A total of 81 cents in Wal-Mart stock and 38 cents in Chipotle stock are held in his portfolio (both of these brands are in his loyalty program).
(Bumped's list of brands on the APP when it launched the beta in 2018)
Pew Research Center survey shows that only 52% of American households invest in the stock market. The results show that with Bumped's stock rewards, the number of times users visit the brand each month has increased by 1.5 times. 85% of Bumped users believe that stocks are more exciting than traditional rewards (such as points, cash back).
However, it is worth noting that the shares donated by Bumped are fractional shares, that is, the number of trading shares less than one trading unit specified by the exchange. According to different local securities regulations, such shares may be restricted in terms of transfer. .
CEO and founder David Nelsen (David Nelsen) said in a statement that Bumped aims to allow users to make the most of their money and prepare for the future.
“Investment without the need to increase expenditure is essential to help people grasp the present and save for the future.” On the company’s official website, the slogan reads: “We create the economy together, and now we all have Opportunities to benefit from it.”
On the other hand, the company also pointed out that for brands, Bumped provides a brand new loyalty program. The company wrote on its official website: "Only 41% of bank customers would recommend their bank to friends or family... But now financial institutions and card issuers can use Bumped's stock reward platform to shift customer relationships from transactional to lifetime."
In 2017, Nielsen founded this company. After successfully introducing digital gift cards to the market, he saw new ways to achieve loyalty and rewards. His philosophy is "Everyone should be a boss."
Nielsen has deep roots in the field of rewards and incentives. Before quitting, he was the CEO and co-founder of Giftango, a digital payment company that launched digital gift cards for many of the world's largest brands. In December 2012, Giftango was sold to InComm (now InComm Digital in Portland).
In 2019, Bumped completed a $30 million A round of financing, and Canaan Partners led the first round of financing in 2018. Subsequently, Valor Siren Ventures, a new joint venture supported by Starbucks, also invested.Other supporters of
include Peninsula Ventures, Commerce Ventures and Oregon Venture Fund.
Bumped was also included in Fast Company's 2019 "Most Innovative Companies Ranking".
Compilation/Forward-looking Economist APP Information Group
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