People's Daily Online Content Risk Control: Provides in-depth interpretation of Internet content security information, industry phenomena and cases, and has professional content risk assessment and training services to control Internet content security in all aspects.
incident After
on November 15, some netizens broke the news that a female anchor held her shoes in her mouth and crawled around a tree repeatedly by the West Lake in Hangzhou. At the same time, he also cited a "marriage" sign, which read: "I am looking for a husband, and I am anxious to be a mother." Then the special security personnel of the scenic spot arrived and persuaded the woman to leave. Then, the woman said on her live account that her live broadcast is only for the effect of the program, so please don't take it seriously. This disharmonious behavior of
quickly attracted the attention of many people. Some netizens said that they strongly disagree with this kind of live broadcast method without a bottom line. The anchors should rely on their strength rather than grandstanding. Some netizens believe that the platform should regulate the live broadcast behavior to prevent such phenomena.
Risk Control Jun recommends
on November 13 in the "Internet Live Marketing Information Content Service Management Regulations" drafted by the National Internet Information Office in conjunction with relevant departments, it is mentioned that the relevant regulations for live broadcast platforms and anchors, such as "live marketing platforms should be strengthened Internet live broadcast marketing information content service management, if illegal and bad information is discovered, immediate measures should be taken to deal with it", "Live room operators and live broadcast marketers engaged in Internet live broadcast marketing information content services shall abide by laws, regulations and relevant national regulations, and follow public order and good customs. "Wait.
Risk Control Jun’s suggestion: As an anchor, the foundation of live broadcast content is to strictly control the content, and do not conduct some behaviors that violate laws and regulations or violate public order and good customs because of a whim or gaining traffic. If you want to increase your followers and traffic, you can improve the quality of the content and come up with creative and legally compliant ideas. Frequent scoring is definitely not a long-term solution. For content platforms, it is also necessary to further strengthen the review of anchors and the content posted on the platform to ensure operational safety and improve content quality.
More exciting articles
official release:
Central Cyberspace Administration and the Ministry of Education launched a special rectification of the online course platform involving minors
dealt with 13,600 illegal "eating broadcast" accounts
six departments named "fan circle" and "black world" "Zuan Culture"!
8 The department deeply promotes the special rectification and standardized management of the webcast industry
The National Cyberspace Administration of China comprehensively deploys and strengthens the standardized management of "self-media"
Case study:
Lychee platform ASMR related to pornography Response: Close sleep aid channel
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