At 24:00 on November 11, the final transaction data of Tmall’s “Double 11” global carnival season in 2020 was fixed at 498.2 billion yuan (calculated from November 1), which is higher than the final transaction volume of Tmall’s “Double 11” last year 268.4 billion yuan is an increase of 229.8 billion yuan, and the turnover of more than 450 brands exceeds 100 million yuan. The outbreak of domestic demand in China has driven Tmall’s “Double 11” to renew innovative growth.
As of 23:00 on November 11, the real-time logistics order volume of the 2020 Tmall Double 11 global carnival season exceeded 2.25 billion, which is approximately equal to the total volume of China's express delivery in 2010. China's strong domestic demand has driven a new milestone in the digital economy.
This year, 5 million small and medium businesses, 250,000 brands, 2,000 industrial belts, 300,000 foreign trade factories and more than 800 million consumers participated in Tmall’s "Double 11". Among them, there are 105 industry belt merchants with a turnover of more than 100 million yuan, and the consumption potential on the demand side is effectively transforming into growth momentum on the supply side; in addition, this year’s Tmall "Double 11", a total of 1,406 county-level sales on the Alibaba platform 410,000 agricultural products, 380,000 shops from poor counties joined.
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