From the Great Wall of China to the Burj Khalifa in Dubai, a drone travels through the sky and soars at a speed of 100 kilometers per hour. This is the picture that Xinmu Technology founder Zheng Xuwen has recently dreamed of.
The finals of the 6th China International "Internet +" University Student Innovation and Entrepreneurship Competition will be held in Guangdong. The "Infinite Charm-Global Competitive Drone Industry Breaker" from Shenzhen Xinmumu Technology entered the national finals after fierce competition .
New Mumu Technology Competitive UAV
This is the third year Zheng Xuwen has participated in the competition, but this year has a different meaning for him. In 2017, Zheng Xuwen founded Xinmu Technology during his school years, focusing on the research and development and manufacturing of competitive drones, spare parts and educational drones. The company's products are sold to more than 100 countries and regions, and 6 of the top 10 companies in the industry are contracted by Xinmumu, which made him feel a little "wandering". But by participating in the competition, he was "beaten" by experts to the brand. "From trading, to business, to career, this is the real insight that the competition has brought me."
made Shenzhen "F1 in the air" enter the world racing stage. This dream is setting sail.
The "wall breaker" of the global competitive drone industry
In recent years, competitive drones have attracted attention. It is also called the "crossing machine" (FPV), which is different from the well-known DJI drones. Designed for competitive competitions, the speed can reach 100 km/h to 200 km/h. It is highly DIY and is used in the education field.
In 2014, Zheng Xuwen, who was studying at school, went through the “simple barrenness” of the computer industry at that time. Everyone took the parts and did not have a complete set of products. This meant that the company needed to look for framework, power, and control system suppliers.
Aiming at this opportunity, Zheng Xuwen founded Xinmu Technology to carry out R&D and manufacturing of the whole chain from machine design, raw materials, to proofing and sales. Five years after the company was founded, the production technical parameters are in the industry. Leading, the core flight control, ESC, motor, and frame of the product are all independently developed and have 12 core patents. Xinmumu also continues to make breakthroughs in technical applications, becoming one of the only two companies in the world that can produce and manufacture carbon fiber frames for traversing machines. The technical advantages of
and the whole industry chain model have enabled Xinmumu's TCMMRC and NVISION brands to quickly open the market. Products are sold to more than 100 countries and regions around the world. The cumulative turnover from 2017 to 2019 reached 77.88 million yuan. At present, it has a 10% market share in the global competitive drone market. Among the top 10 competitive drone brands in the world, 6 are OEMs by Xinmumu.
"During the epidemic this year, overseas logistics has tripled, but the demand for competitive drones is still there. We feel that the demand for entertainment drone applications has increased significantly. In May of this year, it has doubled the same period last year." Zheng Xuwen Say.
"In addition to keeping up with the market, we hope that our products will be more stable and faster. The goal is to achieve the world's fastest speed of 300 km/h while mass-produced. At the same time, we will introduce industry-university-research resources and cooperate with professional battery research institutes to make the aircraft itself While reducing weight, we will make breakthroughs in power supply." Zheng Xuwen said, "We hope to be a'wall breaker' in the global competitive drone industry." From OEM to self-owned brand,
cut into the education market
from 30,000 yuan With the start-up capital, Zheng Xuwen only spent three years with an annual turnover of 30 million yuan, which at one time made him feel "it is pretty cool to be an OEM." However, after participating in the China International "Internet +" College Student Innovation and Entrepreneurship Competition, the expert guidance of the competition opened up a new horizon for him. "I have been'whipped' by experts, and I realized that the company has no brand awareness and must be transformed."
"Since 19, we have begun to explore the path of our own brand, and only this year will we have certain results." Zheng Xuwen said. Relying on the technical advantages accumulated overseas in the early stage, Xinmumu used the educational drone as an entry point, focused on the development of drone teaching aids and courses, with the goal of cultivating professional competitive pilots, and differentiated from other brands.
At present, Xinmu Technology has reached cooperation with the cross-machine associations and alliances of many countries around the world, including MultiGP, China Aerospace, and related institutions in Germany, Spain, Serbia, Argentina and other countries. MultiGP is the world’s largest drone racing organization. The organization organizes the DRL F1 event that crosses the aircraft industry every year.Be concerned. As a strategic partner of MultiGP in the Asia-Pacific region, Xinmumu will establish in-depth cooperation to use the cross machine for STEM education and cultivate more "juvenile science racers".
[Reporter] Dai Xiaoxiao
[Author] Dai Xiaoxiao
[Source] Southern Press Media Group Southern + Client
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