On November 11, the 2020 New Brokers Summit was held in Sanya, Hainan. Zuo Hui, the founder and chairman of Shell Looking for Real Estate, said that the platform must serve both the client and the industry, as well as serve the client through the industry. Therefore, how to improve the ability of the service industry has become very important. Zuo Hui, founder and chairman of
Shell
In Zuo Hui's view, there are currently three definite directions in the service industry that may trigger qualitative changes-the industrialization of the service industry, the advancement of online and digitalization, and the professionalization of service providers.
"We want to do the industry again, how do we understand and do it again?" Zuo Hui believes that quantitative change is difficult to achieve qualitative change in a commercial society because people have different perceptions of the industry. In his cognition, the platform itself is competitiveness, and the emotion itself is competitiveness.
"Platform doubles are very important. We used to be a brand that serves customers. Today, Shell Platform is to serve both customers and the industry." Zuo Hui said that Shell also needs to serve customers through the service industry, so it improves the service industry. The ability to become very important.
channel dealers and developers will become long-term partners
Zuo Hui divides industry customers into several dimensions, among which developers are very important partners. He believes that the rise of consumers is a very definite trend, and the service needs of users have not been well satisfied in the entire value chain. In the future, this situation will undergo some fundamental changes. Shell can not only position itself as a distributor.
"Whoever can create greater value for the client will have greater value". Zuo Hui said that cooperation between peers can create greater value. How to balance the relationship between platforms is what really tests us. The rapid growth of housing prices for decades has concealed many problems, and the future may face commercial changes and conflicts. Shell will not only be a channel provider, it can become a digital partner of the developer's entire value chain. This is the first possible change.
In addition, Zuo Hui believes that with the development and growth of Shell, the energy of the brokerage brand may surpass that of the developer, which causes consumers to look for a platform or brokerage brand when the developer's house has problems. Faced with market changes, it is a very big challenge for developers and brands.
He also believes that the relationship between channels and developers is also changing. "I think the channel business and the developer will become a long-term partner in the future." Zuo Hui believes that for Shell, it is a new challenge for Shell to be a digital partner of the entire value chain and be able to provide services to developers. .
Shell will consider more ecological issues in the future, such as how to consider the combination of roles, what is the difference between the new agent and the old agent, Shell may give some new roles and create opportunities on the Shell platform.
Zuo Hui, the founder and chairman of Shell Finding Real Estate, tries to provide industry practitioners with a sense of security and certainty
"Store owners and brokers are the most important industry groups for us", Zuo Hui said, the development of the real estate brokerage industry Over the years, some changes have taken place in the internal driving methods of store managers, store owners, and brokers. For example, the promotion of "Bao Ma" into this industry now is a good direction for the future.
He believes that the certainty and sense of security in the industry are becoming more and more important. It turns out that this industry pursues uncertainty and insecurity to keep brokers in a state of due diligence, but these must change. The core of the industry is to allow agents to look forward to a long career, and that is to provide him with certainty and a sense of security. This is not the same as the past perception.
includes why the platform considers rules. The meaning of rules is certainty and a sense of security. Zuo Hui said that including the comprehensive upgrade of the Zhongyi Mutual Aid Plan just released by Shell, also hopes to provide everyone with a sense of security and certainty. "We have made so many service promises to customers, but we don't seem to have any promises to the industry." He said that in the future, we will try to promise store managers, store owners, and brokers to make the industry more certain and safe. Let those who serve in this industry can struggle with peace of mind.
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