's annual Double 11 shopping carnival has ended.
This year, Tmall Double 11 changed the marketing rhythm of only one day in the past for the first time, from the original "Singles' Day" to a "nunchaku" consisting of two sales stages. On November 12, the reporter learned from Alibaba that the total turnover of Tmall Double 11 in 2020 reached 498.2 billion yuan.
According to the specific provinces, the turnover of Double 11 Carnival in Guangdong Province reached 61.2 billion yuan, ranking first in the country. Dongguan ranks third in Guangdong Province's double 11 carnival season transaction rankings, with a turnover of 6.95 billion yuan, following Shenzhen and Guangzhou.
Guangdong double 11 carnival season transaction ranking
data show that no matter from 60 to 00, the most popular commodity in Dongguan is mobile phone. In terms of the age distribution of the shopping group on Double Eleven in Dongguan, post-90s are the main force, accounting for 38.2%, followed by post-80s, accounting for 34.1%, and post-00s accounting for 9.1%. Don't think that parents born in the 80s and 90s don't know how to shop online. The 60s and 50s also account for 4% of the Double Eleven shopping group.
Dongguan Double 11 Consumer Age Distribution.
believes that many netizens are also curious, what is the favorite of parents? Data shows that the most popular products of consumers born in the 60s in Dongguan are mobile phones, bathroom products, sofas, lamps and low-top shoes; the favorite products of consumers born in the 50s in Dongguan are sofas, lamps and lighting, beds, cabinets, and bathroom products. It seems that parents like to buy household items online, after all, living comfort is really comfortable!
Post-60s and post-50s consumers in Dongguan like top5.
is the world's largest consumption season since the outbreak, Tmall Double 11 is a sensitive thermometer that measures the current economic performance. This year is the largest and largest single 11.11: There are 5 million merchants, 250,000 brands, nearly 800 million consumers, 2,000 industrial belts, 300,000 foreign trade factories, and more than 220 countries and regions. With 30,000 overseas brands, the value radius of Double 11 continues to expand. Double 11 is a fuze, a real explosive force hidden in the surging Chinese economy.
So, friends in Dongguan, although you have left tears of poverty after Double Eleven, you have participated in a large project of 498.2 billion yuan and made outstanding contributions to the Chinese economy! Let's vote to see how much you contributed to this big project!
How much did you contribute to Double Eleven this year? 0 yuan, the shopping cart is empty and 0-500 yuan, the focus is on participating in the 500-1000 yuan, the small test is 1000-10000 yuan, and the buy-buy-buy mode is opened for more than 10,000 yuan. I am a local tyrant and I submit it to
[Reporter] Shi Mei
[Author] Shi Mei
[Source] Southern Press Media Group Southern + Client
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