Tik Tok's visual carnival around the world is coming to an end! The next leading players in the short video field are to divide and conquer the Chuhe-Han boundary, guarding their own turf and spoiling the opposing businessmen from time to time to maintain their position in the industry.
Music comforts the soul! After seeing the young ladies all over the world, it’s a small blessing to listen to small songs and sing! Compared with the brilliance of the short video field, the overseas audio field is relatively quiet. Audio apps are another popular area in pan-entertainment applications. They not only meet the rigid needs of young people in pursuit of popular music, but also avoid competition for eyeball traffic and occupy a new blue ocean of user traffic through another sense. Today, we are going out to sea to talk about new global developments other than video: ear economy has become a new gold mine, and the trend of audio self-expression is on the rise!
The Chinese K-song app StarMaker dominates the audio best-selling list in 71 countries.
Yangfan went to the sea recently. I checked the list and found that there is a very low-key Chinese sea App StarMaker that has a very prominent performance in the global list. First on the Google Play Audio category list, April 28 data entered the top 10 download list in 20 countries, entered the top 10 best-selling lists in 71 countries, and the top-selling list in 9 countries . In addition, this product has already topped the download list in 15 countries and the best-selling list (audio) in 43 countries. For more detailed data, please refer to the collation done by the author.
(Picture) StarMaker entered the top 10 audio bestseller list in 71 countries
(Picture) StarMaker US market list download data climbed
In the past month, in the U.S. market, where China’s going to sea is the hardest to hit, the Google Play audio list has risen from 55th on March 23 to 6th on April 28, and it has become a local K song App Top2 products in the category. It is worth noting that not only is the download volume of StarMaker growing rapidly, correspondingly, its revenue is also growing accordingly. At present, it has successfully entered the top ten best-selling American music charts, ranking eighth. This also reflects from the side that under the epidemic situation in Europe and the United States, the demand for karaoke entertainment has suddenly increased.
is not only good for StarMaker. It happened that the author also had audio-related trend data when reviewing the special version of the epidemic report released by the "Internet Queen" Mary Meeker team on April 17. (Respond to "Queen 2020" to obtain a translation of the report.)
The report pointed out that during this period, on-demand services rose and demand became the driving force of economic growth. With the increase in home users, the demand for online life and content has surged. Because they have to block isolation and maintain social distance with family and friends, many families have turned to digital entertainment and interact with others. As shown in the figure below, the voice chat community Discord in the European and American markets ushered in a surge in the number of active users.
(Picture) Under the epidemic, digital entertainment in Europe and the United States has risen
It can be said that under the epidemic crisis, online social networking, audio and video entertainment fields have actually reaped huge dividends in traffic growth.
Compared with the European and American markets under the epidemic, in India, which has a huge demographic dividend and rapid growth of Internet users, online karaoke is also the main entertainment method for young local users besides Tik Tok.
(Picture) TouchPal Big Data: The top 10 StarMaker audio application in India is the first in terms of duration and extremely sticky.
According to TouchPal Big Data's recently announced weekly open duration data. As shown in the figure above, in the Top10 Indian audio applications, StarMaker ranks 7th, becoming the only platform in the K song application, and its duration is far ahead. (Respond to the "audio list" to get the detailed text of the report)
and the latest according to App AnnieAccording to the published data, StarMaker is not only growing rapidly in the Southeast Asian market represented by India, but also growing rapidly in emerging markets such as Indonesia. Currently, StarMaker has entered the top five best-selling music category in Indonesia and has become the top 2 in the local K song App category.
StarMaker’s monthly net profit of over 50 million US dollars
(Picture) StarMaker India’s MAU broke through 30 million
StarMaker is an online K song as the mainstay Functional audio and entertainment apps. I have to say that this product is indeed very low-key, and rarely seen its reports.
Currently, according to AppAnnie's latest data, StarMaker's global MAU has exceeded 50 million, of which 30 million in the Indian market, accounting for 60%. And the global DAU has successfully surpassed the overseas head application Smule of the same category, becoming the largest karaoke application in the overseas market, which will be another benchmark in the field of interactive entertainment for Chinese companies going overseas.
According to friends in the overseas launch circle, the monthly net profit of this product is already at the level of millions of dollars.
Yangfan went to sea to verify the growth of data. StarMaker said that they have not changed their established delivery strategy due to the epidemic. They still maintain the same delivery scale as before the epidemic, but the epidemic and real-time marketing are still catalyzed Up its growth. And StarMaker believes that the current dividend period for online audio and entertainment applications is that online audio and entertainment applications should seize the opportunity to go overseas.
StarMaker, as a K song app, has shown a good growth trend in both downloads and revenue in the past year, but at the same time, there are still many apps of the same category facing problems such as difficulty in realizing. What about StarMaker? How about breaking through this difficulty and achieving both downloads and revenue growth?
How does StarMaker quickly grow into the head product of the audio and entertainment track?
Music products are mainly divided into two categories, one is listening music music streaming apps, and the other is K song apps. On the whole, the audience of music-listening apps is higher than that of K-song apps. It is well understood that the user level of domestic Tencent QQ Music and NetEase Cloud Music is much higher than that of apps like Sing Bar. In overseas K-song tracks, Smule and National K-Kong overseas versions have also become popular, but StarMaker has successfully broken through and successfully become the top product of this track. How did it achieve it?
(video) StarMaker India TVC
In addition to seizing the development opportunities in overseas emerging markets represented by India and Indonesia, which lack such opportunities, the core is still due to StarMaker’s products and Operations.
(Picture) StarMaker: Let some people sing first
First of all, let’s take a look at this product feature. Although StarMaker is a K song-based application, it is social Well done, combined with video, live broadcast and other modes. And there is a huge amount of music copyright as a backup, providing users with a variety of choices. At the same time, powered by solid AI technology, it can provide users with diversified sound effects and sound modification effects, and StarMaker can also implement personalized recommendations for users. Whether it is listening to songs or singing, StarMaker can recommend recommendations based on user preferences. , Improve user retention rate by improving user experience.
StarMake attaches great importance to social attributes. It can be used for unfamiliar social interactions such as making friends or performing online chorus with netizens, as well as a new way to interact with original friends. This feature has also attracted many overseas users.
(Picture) StarMaker: Get Discovered, Be Popular
In addition, operations have always been the advantage of Chinese companies going overseas. Taking the Indian market as an example, StarMaker creates stars as its name suggests, and users can create and sing songs on its platformSinging to the audience, everyone has the opportunity to become a star. Through this propaganda perspective, and due to the strong atmosphere of the local caste system in India and the large gap between the rich and the poor, it has attracted many young people who want to change the status quo and change their destiny. people. And its model is equivalent to K song, a popular form of entertainment for young Indian users. Many users have been educated by TikTok in the short video field. Based on this huge user group, StarMaker, which combines the two functions, can well eat this wave of dividends.
From the comparison between the download list and the best-selling list in the previous article, it can be found that StarMaker is better than most of this category. Its current profit model is mixed monetization, including traffic monetization, user subscription, in-app purchase revenue, and rewards. The diversified business model does not put eggs in one basket. It also provides a good example for the music track that is difficult to realize today.
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